Vegetarian capsules are becoming a new trend in international dietary 
supplement market in 2020, as increasing health awareness has driven more 
consumers to natural product marketplace. 

Vegetarian capsules, both hard and soft shells, are made from vegetable 
materials such as cassava starch. 

Compared with gelatin capsules that are derived from the hydrolysis of collagen 
from bovine, fish or swine, vegetarian capsules can better meet the demands of 
vegans and people of certain religious or ethnic groups who are forbidden from 
using animal products.

Such plant-derived capsules are free from chemical additives and cause little 
pollution during the production process. Besides, the inertia of the 
plant-sourced ingredients has made vegetarian capsules suitable for a variety 
of fill materials such as fish oil, plant extract and other nutrients that are 
easily oxidized, so that the nutrients can better be maintained. 

As people are pursuing healthier life, they tend to choose more natural, 
healthier and safer products. In the field of dietary supplements, many 
manufacturers and brand owners, including Healthy Care, BioBalance, doTERRA, 
Walgreens, Sam's Club, Colfarm, Benemax, Healtheries, and Sports Research, have 
thus begun to seek out plant-based alternatives to gelatin capsules to meet 
evolving consumer needs.

Also, the COVID-19 pandemic has pushed consumers to re-evaluate their health, 
life habits and related consumption propensity. 

"We continue to see an ongoing shift in shopper thinking when selecting from 
natural and conventional products," said Kathryn Peters, executive vice 
president at SPINS, a wellness-focused data technology company. 

As the public remain focusing on health and well-being, natural products will 
continue to outperform other products as consumers continue to invest in 
better-for-you items to eat, use on their bodies and to maintain their homes, 
added Kathryn.

Huge differences will be found in enterprises and brand owners that use 
vegetarian capsules in dietary supplements and those using conventional 
capsules, said an official with VegeGel, one of the world's leading producer of 
starch plant-based capsules.

Photo - https://photos.prnasia.com/prnh/20200813/2884837-1 
(Caption: Vegetarian capsule becomes new trend of international dietary 
supplement market in 2020)

SOURCE: Xinhua Silk Road

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   Caption: Vegetarian capsule becomes new trend of international dietary 
supplement market in 2020