- Financial caution makes way for automotive investment in Australia

Blis, a trusted leader in location-powered advertising and analytics has today 
released the Blis consumer confidence pulse, an interactive tracker that 
captures a quick snapshot of consumer sentiment. The tracker plots how 
consumers are feeling about their local economy, household finances and 
spending intent and the survey is running in Australia, the UK, USA, UAE and 
Singapore. 

Based on three highly topical questions around finances the Blis pulse is 
updated twice monthly to provide a rounded picture of how consumers are 
reacting to changes in their situation, both personally and on a national 
scale. 

Head of Insights, Alex Wright speaking on the tracker said, "We started this 
tracker in the wake of the COVID-19 outbreak being declared a pandemic to give 
us a quick read on consumer sentiment. Armed with the knowledge of what 
consumers are telling us, we can then plot this against our retail foot traffic 
and consumer movement data to give a rounded view of progress through crisis, 
stability and recovery." 

Over the past six months, physical movement restrictions have ebbed and flowed 
in different cities across the country with daily activities requiring new 
safety measures. As a result, most consumers are behaving differently, with 
many working from home, avoiding crowded public spaces and communicating 
virtually.  For brands, this tracker provides an opportunity to contextualise 
other data sources to really understand the concerns of their audience. 

A downturn in net sentiment towards both the Australian economy and household 
finances started as the country, for the most part, was emerging from an 
initial lockdown. For those with spare funds, saving and debt repayment 
remained top priority for much of the lockdown, with automotive investment 
rising as lockdown eased.

"2020 has been nothing short of a rollercoaster year. The impact of COVID has 
been widely felt, with health and safety as well as financial wellbeing still 
of concern for many Australians. Since March, we've seen brands pivot their 
operations, strategy and messaging multiple times to meet their consumers' 
concerns about safety. Looking ahead, it's essential for brands to remain 
sensitive to consumer confidence and reflect their needs in the months ahead. 
The Blis consumer confidence pulse allows brands a quick snapshot of the 
direction of sentiment," said Emma-Jayne Owens, Managing Director, Australia 
and New Zealand. 

The interactive trackers can be found here 
[https://blis.com/insights/consumer-confidence-pulse/] and will be updated 
twice monthly. 

For associated images click here 
[https://drive.google.com/drive/folders/1Y0Lpgzpcms7C8zlwUikC_gXHg35nWarj?usp=sh
aring].

About Blis 

Blis is the trusted leader in location-powered advertising and analytics, 
helping brands understand, reach and engage consumers globally to deliver 
measurable results. Because location data is the most accurate indicator of 
'real' behaviour and intent at scale vs any other type of data, Blis uses this 
data to map real-world consumer behaviours based on where people are and where 
they've been, uncovering the truth about what people actually do.

Blis' Smart Platform provides unmatched transparency, accuracy and scale. Its 
three tried and tested proprietary technologies – Smart Pin, Smart Scale and 
Smart Places – and its new Smart Households technology allow for more effective 
planning, activation and measurement for marketers and business decision makers 
alike. 

Established in the UK in 2004, Blis now operates in 42 offices across five 
continents. Working with the world's largest and most customer-driven companies 
across all verticals including Unilever, Samsung, McDonald's, HSBC, Mercedes 
Benz and Peugeot, as well as every major media agency, Blis reaches over a 
billion mobile devices a year. 

To learn more, visit blis.com [http://www.blis.com/].

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Source: Blis