Digital marketing technology company Sinorbis(http://www.sinorbis.com/) has 
announced the launch of Studyorbis, a virtual student recruitment fair for 
China.

The first event will be held on the 13th and 15th October 2020 and has been 
designed to promote both Australia and New Zealand as a study destination, as 
well as give institutions in the region the opportunity to connect directly 
with Chinese international students in a virtual setting. 

"We have created Studyorbis as a direct response to the current pandemic and 
the need for universities to replace their offline recruitment channels with 
viable online alternatives," says Sinorbis CEO, Nicolas Chu. "This can be 
challenging to do in China since most of the technology you would normally use 
to run this type of event won't work reliably within the constraints of Chinese 
Internet regulation."

The Studyorbis fair will be hosted on the Sinorbis digital marketing platform 
which has been developed to overcome the technical challenges of creating and 
managing a digital presence in China. 

Through the fair, universities will have the opportunity to engage with Chinese 
students via one-on-one chats and video meetings. In addition, Studyorbis will 
feature a small conference program to address topics of interest to Chinese 
international students such as what to expect from your study experience in the 
region and how to avoid common mistakes to avoid in the application process.

The fair and participating institutions will further be promoted to students in 
China through an extensive WeChat content marketing and paid media program. 

"In the current environment, we felt strongly that our event needed to address 
more than just provide universities with the opportunity to interact with 
potential students," says Chu. "We wanted to provide a forum for Chinese 
students to get a real feel for what an ANZ study experience can look like."

China remains the largest source country for international students in the US, 
UK, Canada and Australia and a lack of engagement plan for this market could 
lead to major enrollment drops for future intake periods.

While the first Studyorbis event is limited to institutions in Australia and 
New Zealand, Sinorbis is looking to launch similar events for other regions in 
the near future. 

Visit this 
page(https://info.sinorbis.com/en-au/studyorbis-virtual-recuitment-fair-china) 
for more information about Studyorbis ANZ. To enquire about plans for other 
regions, you can reach the organisers by submitting the form on this 
page(https://info.sinorbis.com/studyorbis-enquiries). 

source: Sinorbis