-- Also Announces Name Change to Access Advance LLC as its Patent Pool 
     Focus Expands

HEVC Advance LLC ("Advance"), a leading independent licensing administrator in 
the area of video coding technologies, today announced the release (initially 
distributed in July) of a draft VVC Licensing Program Overview, resulting from 
conversations with close to 50 patent owners over the last several months. The 
Licensing Program, building on the success of Advance's HEVC program, would 
establish the "Advance Licensing Platform for Video Codecs."  The Platform 
license structure, which Advance is planning to launch in 2021, would provide a 
stand-alone "VVC Platform License," a simplified stand-alone "HEVC Platform 
License," and, most importantly, a "Joint HEVC + VVC Platform License" that is 
expected to provide a substantial discount for products with both VVC and HEVC 
technologies. Compared with Advance's current HEVC License, which will continue 
to be offered for as long as any current or future licensees wish, the new 
Platform License structure will be streamlined and will enable existing and 
future licensees to easily transition to one or more Platform Licenses at any 
time.  The Platform structure will also allow additional next-generation video 
technologies to be efficiently added in the future.  

"We are extremely pleased to announce the release of a draft VVC Licensing 
Program Overview to our many Licensors and other patent owners that have 
engaged with us over the last several months," stated Peter Moller, CEO of 
Advance. "The marketplace, including input we've seen from the MC-IF process, 
has been clear that both patent owners and patent implementers desire licensing 
clarity for VVC as soon as possible, as well as a licensing structure that can 
seamlessly incorporate multiple video codecs into a single license platform. 
While there is still work to be done in reaching a final consensus on rates and 
certain other terms, we are confident that our draft Overview provides a 
structure that will meet with broad approval and allow us to establish a "one 
stop shop" Licensing Platform for VVC and HEVC—one that will meet the needs of 
a substantial majority of stakeholders and give the market the clarity it wants 
now. We welcome all companies having a good faith belief that they have one or 
more VVC essential patents to join the discussions and receive a copy of the 
Overview. We are also willing to make a version of the Overview available to 
anyone – including patent implementers without VVC patents – who have a 
bona-fide reason to receive it. Please contact us using the information below."

Advance also announces a change in name to Access Advance LLC. Given the 
goodwill and recognition built around the "Advance" name since the company's 
inception in 2015, "Advance" will continue to be used as the company's 
principle trade name. "While the name HEVC Advance has served us well, as we 
prepare to launch a VVC program it's time to update our name to convey our 
expanded focus," continued Mr. Moller.  The name change will be implemented in 
stages over the next several months.  

About Access Advance LLC (previously HEVC Advance LLC)
Access Advance LLC ("Advance") is an independent licensing administrator 
company formed to lead the development, administration, and management of 
patent pools for licensing essential patents of the most important 
standards-based video codec technologies. Advance provides a transparent and 
efficient licensing mechanism for both patent owners and patent implementers. 
For more information about Advance, visit www.hevcadvance.com.  To contact us 
concerning the VVC Licensing Program, please email Paul Bawel at 
paul.bawel@hevcadvance.com and/or the Licensing team at 
licensing@hevcadvance.com. 

Contact: press@hevcadvance.com

Source - HEVC Advance