Country for PR: United Kingdom
Contributor: PR Newswire Europe
Thursday, August 20 2020 - 23:00
AsiaNet
Industry Aficionado Paul Peros Launches World's First Tech-led Full Haircare Precision System
NEUCHATEL, Switzerland, August 20, 2020/PRNewswire-AsiaNet/--

The world's only precision beauty company, REDUIT [http://www.reduit.com/ ], 
has enjoyed unprecedented growth in its first months of launching, undeniably 
emerging as the 'Tesla of Beauty'.

Accelerating the growth of this Swiss brand is its release of 14 products in 14 
weeks, with a further 13 products still to come. The patented haircare 
portfolio is now fully available in 40 countries worldwide, with a hotly 
anticipated skincare line coming soon.

Pioneered by Paul Peros, a notable global CEO [ 
https://www.cosmeticsdesign-asia.com/Article/2019/07/10/Tesla-of-beauty-Aussie-outfit-OBJ-outlines-global-ambitions-for-new-cosmetics-tech-business 
], REDUIT's vision was to reimagine the haircare category and offer a 
sustainable, yet powerful solution for all hair types through the use of 
innovation and technology to apply treatments, yet remain sustainably friendly 
to the planet.

"In French 'Reduit' means 'reduced'; we reduce packaging, amplify results; 
reduce time, amplify efficacy; reduce steps and amplify beauty," says Paul 
Peros.
Currently available are 3 REDUIT devices 
[https://reduit.com/product/reduit-one/ ] to choose from (REDUIT One [ 
https://reduit.com/product/reduit-one/ ], REDUIT One Gold 
[https://reduit.com/product/reduit-one-gold/ ] and REDUIT One Pro 
[https://reduit.com/product/reduit-one-pro/ ]) which will all work with the 5 
REDUIT Hairpod(TM) [https://reduit.com/product-category/haircare/hairpods/ ], 
and 5 REDUIT LED Hairpods(TM) 
[https://reduit.com/product-category/haircare/hairpods/ ].
Using game changing technology, innovation and Swiss design, REDUIT almost 
completely reduced the need for stabilizers, thickeners and fillers in haircare 
and created highly concentrated formulas and a revolutionary precision delivery 
system for amplified results. 

"Most active ingredients in beauty products go to waste through inferior 
delivery systems. REDUIT's technology ensures maximum performance: 38x more 
efficacious than traditional products, while reducing the waste by 20x. We are 
shaping a category which has been relatively immune to advancement in 
technology and innovation but we are also showing the giants how to do this and 
encourage sustainability at the same time," adds Peros. 

In its first month of launching, REDUIT avoided over 30 tons of CO2 output 
compared to traditional products, and that figure is projected to near 400 
kilo-tons by the end of the year, meaning REDUIT may be outperforming the 
beauty giants in its first year of operation.

With the current trajectory and continuing on its mission, REDUIT will have 
launched 25 products,including the full haircare line, and a full skincare line 
which is expected to include technological innovations of skincare devices 
powered with Skinpods(TM) to suit a multitude of skin types and for specific 
skin conditions, by the end of 2020 and available to 40 countries including 
China, US and UK.

Logo - https://mma.prnewswire.com/media/1170279/REDUIT_Logo.jpg
Photo - https://mma.prnewswire.com/media/1231299/Paul_Peros_CEO_REDUIT.jpg 

SOURCE: REDUIT