- New research highlights rapid change to the traditional sales environment and 
how sales professionals are adapting

Leading cloud CRM vendor, Really Simple Systems, has published a new report 
detailing the findings of recent international research into the roles, 
practices and processes of sales professionals.

In July 2020, the cloud-CRM developer and vendor, Really Simple Systems, 
conducted a research project, surveying sales professionals globally to 
generate data on their practices and the changing environment for the sales 
sector.

The research highlights the rapid change experienced over recent years, and 
more acutely in the last few months, identifying that traditional sales methods 
are largely outdated and ineffective. The report includes findings on how 
technology is influencing change and how sales professionals have adapted to 
the global pandemic.

- Evidence of increased use of technology in sales including the emergence of 
LinkedIn as a primary tool

- Impact of COVID-19 is demonstrated with a dramatic increase in use of video 
calling

- Concerns that high numbers of small businesses are still using manual methods 
to manage their sales

- Verification that sales value is the strongest determining factor in the 
sales process

- Suggestion that use of cold sales approaches continue despite the 
introduction of data protection legislation

- Move to the SaaS environment sees email and automation surge ahead of the 
telephone calls for sales

Really Simple Systems marketing manager, Helen Armour, commented: "Conducting 
this this sales research has been truly eye-opening. The sales sector has 
certainly seen some dramatic changes and although many are adapting well, it 
suggests more work is needed to prepare for an uncertain future."

The full Sales Professionals Research Report can be found here 
https://www.reallysimplesystems.com/blog/sales-statistics-2020/.

Notes for Editors

About Really Simple Systems

Established in 2006, Really Simple Systems 
[https://www.reallysimplesystems.com/] is one of the world's largest providers 
of cloud-based CRM software. Designed for small and mid-sized businesses 
operating B2B, its customers range from single user start-ups to 200 user 
systems, including the Red Cross, the Royal Academy of Arts, the British Museum 
and NHS. Featuring integrated modules for email marketing and customer service, 
Really Simple Systems CRM is credited as being super-easy to use with excellent 
customer support.

Logo - https://mma.prnewswire.com/media/542735/RSS_Logo.jpg 

Source: Really Simple Systems