Seeing Machines, the advanced computer vision technology company that designs 
AI-powered operator monitoring systems to improve transport safety, is pleased 
to announce its next generation 'Embedded Product Strategy' for the automotive 
market. 

Logo - https://photos.prnasia.com/prnh/20200902/2906200-1-logo 

Highlights summary

New "three pillar" strategy targets rapidly expanding camera-based interior 
monitoring market:
- First pillar: FOVIO Chip, newly advanced with the introduction of Seeing 
Machines' Occula(TM) Neural Processing Unit
- Second pillar: A low-friction integration pathway into any vehicle 
integration point, including smart-mirrors, instrument clusters, infotainment 
ECUs or centralized ADAS processing systems
- Third pillar: Occula(TM) is now available for license, in ASIC form, to 
world-leading semiconductor companies for integration with any automotive 
compute platform.

Representing a step-change in its delivery of Driver Monitoring System (DMS) 
technology to automotive Tier 1 suppliers and OEMs, Seeing Machines has 
unveiled an expanded strategy and product portfolio incorporating its next 
generation embedded processing pipeline technology. The enhanced "three pillar" 
offering targets the rapidly expanding camera-based interior monitoring market, 
extending cost, scalability and integration benefits for carmakers as well as 
safety and convenience for their customers.

Seeing Machines continues to grow as an automotive leader in DMS technology, 
now in tie-ups with six OEMs globally, across nine ongoing programs over an 
expanding range of vehicle models. The Seeing Machines FOVIO Chip (delivered in 
partnership with Xilinx) remains the highest performing, lowest cost market 
solution for standalone DMS vehicle integration and now represents nearly 
one-third of Seeing Machines booked business, and is projected to grow to 
approximately one half in response to Euro NCAP requirements. 

OEMs today are faced with a maze of electronics, software and sensor 
integration options for interior monitoring systems. Coupled with market 
dynamics such as regulation and Euro NCAP requirements for safety (which are 
now driving rapid adoption and mass market penetration), the Embedded Product 
Strategy has been designed to support a very wide range of common integration, 
cost, and safety performance challenges, with the flexibility to support the 
unexpected.

The first pillar of the Seeing Machines strategy remains the FOVIO Chip. 
However, the performance of the device is newly enhanced with the introduction 
of Seeing Machines' Occula(TM) Neural Processing Unit ("Occula(TM)"):

- Occula(TM) is a custom processing design that accelerates Seeing Machines' 
unique algorithmic approach to the problem of human detection and tracking, 
placing the Company's technology at the "deep edge" 
- Occula(TM) delivers a breakthrough in silicon utilization when executing 
Seeing Machines' highly mature driver monitoring algorithms, reducing the 
computational load of the FOVIO chip by over 50% while delivering the same 
functionality and signal performance 
- Occula(TM) adds general-purpose acceleration capabilities required for future 
AI-based computer vision needs. Seeing Machines' customers will also be 
delighted to know that, since the FOVIO Chip utilizes FPGA technology, OcculaTM 
is a fully field upgradable offering 
- Occula(TM) makes way for new driver and interior monitoring features on 
existing FOVIO chips, further extending Seeing Machines' feature, performance, 
and cost leadership.

The second pillar of the embedded product strategy offers a low-friction 
integration pathway for the Company's driver and interior monitoring technology 
into any vehicle integration point, including smart-mirrors, instrument 
clusters, infotainment ECUs or centralized ADAS processing systems: 

- This pathway is efficiently enabled via the introduction of Seeing Machines' 
embedded Driver Monitoring Engine (e-DME). The e-DME is the Company's core 
driver monitoring algorithm stack supporting both accelerated and 
non-accelerated compute options, over a very wide range of popular automotive 
compute platforms 
- The e-DME includes versions which are deeply optimized and embedded for key 
automotive SoC platforms, leveraging the different state-of-the-art AI vision 
acceleration architectures in those devices. 

As a third strategic pillar, Occula(TM) is now available for license, in ASIC 
form, to world-leading semiconductor companies for integration with any 
automotive compute platform that would benefit from world leading, highly 
optimized, "deep edge" driver and/or interior monitoring.  

Paul McGlone, CEO of Seeing Machines commented: "It's an exciting time in the 
Automotive industry and I'm delighted to be announcing our detailed technology 
strategy, which has been constructed to closely support OEMs as they design 
cars to meet mounting safety standards and deliver convenience features for 
their customers. 

"Seeing Machines has been leading this market for many years now and our three 
pillar approach is no accident. We have leveraged our teams' years of 
experience, deep knowledge of industry requirements, and close customer 
relationships to support the many and varied requirements for DMS integration 
into cars as demand continues to accelerate around the world." 

Media enquiries: Seeing Machines – Sophie Nicoll, +61 419 149 683, 
sophie.nicoll@seeingmachines.com

About Seeing Machines (LSE: SEE)

Seeing Machines Ltd., is an industry leader in vision-based monitoring 
technology that enable machines to see, understand and assist people. Seeing 
Machines' technology portfolio of AI algorithms, embedded processing and 
optics, power products that need to deliver reliable real-time understanding of 
vehicle operators. The technology spans the critical measurement of where a 
driver is looking, through to classification of their cognitive state as it 
applies to accident risk. Reliable "driver state" measurement is the end-goal 
of Driver Monitoring Systems (DMS) technology. Seeing Machines develops DMS 
technology to drive safety for Automotive, Commercial Fleet, Off-road and 
Aviation. 

Founded in 2000 and headquartered in Australia, the Company has offices in 
Australia, USA, Europe and Asia, and supplies technology solutions and services 
to industry leaders in each market vertical. www.seeingmachines.com

SOURCE  Seeing Machines Limited