Country for PR: United States
Contributor: PR Newswire New York
Tuesday, September 08 2020 - 22:00
AsiaNet
Life Fitness Introduces Axiom Series: A New, Comprehensive Line of Strength Equipment
ROSEMONT, Ill., Sept. 8, 2020 /PRNewswire-AsiaNet/ --

-- Best-in-class series combines leading biomechanics with an eye-catching 
design

Life Fitness today unveiled Axiom Series, a comprehensive and versatile line of 
strength equipment featuring 10 single-exercise and eight dual-exercise 
selectorized machines, a dual adjustable pulley, and 12 benches and racks. Now 
available globally, Axiom Series delivers simple and reliable biomechanics with 
an inviting, eye-catching design ideal for many fitness facilities, from health 
clubs to multi-unit housing, hospitality and more.

Photo - https://mma.prnewswire.com/media/1248722/Life_Fitness_Axiom_Series.jpg
 
Axiom Series single and dual exercise selectorized machines are designed with a 
low-profile tower that allows for clear sight lines across the floor and can 
upgrade the appearance of any fitness facility. To ensure exercisers have a 
smooth and comfortable experience, Axiom Series utilizes high-quality weight 
stacks, guide rods, pulleys and cables, in addition to a standard accessory 
tray on top of each tower to store a water bottle, towel or mobile phone. 
Customers can also choose between a rear shroud only or full shroud solution 
depending on the design of their facility. 
 
"We are thrilled to expand our industry-leading strength portfolio with the 
Axiom Series to offer fitness facilities a single, complete solution for 
strength training," said Dan Wille, Global Vice President of Marketing and 
Product Development, Life Fitness. "We've listened to feedback from our 
customers and we're excited for them to experience the full breadth and 
versatility of this line. The Axiom lineup features a fresh, inviting design 
with upgraded biomechanics and is the perfect solution to upgrade the look and 
strength training experience of any facility."

Life Fitness Axiom Series benches and racks offer wide-ranging solutions for 
both storage and training. There are five racks dedicated to dumbbell storage, 
a barbell rack and a vertical medicine ball storage rack. Other key products 
include a Smith rack, flexibility trainer, abdominal bench and a dip and leg 
raise.

In addition, the Axiom Series dual adjustable pulley is a centerpiece for 
functional strength training with limitless training options used for 
individual workouts, personal training or group training applications. An 
optimized weight stack position narrows the footprint without sacrificing 
function, and a pair of long adjustable handles, an ankle strap and a triceps 
rope all come standard with the unit.

The line is also user-friendly and approachable to all exercisers. All 
selectorized units include graphic placards to help exercisers learn what 
muscle groups they are training and proper exercise motion. QR codes are also 
scannable via a smart phone to show a video of how to use each machine.

Simple, reliable, and aesthetically designed, the Life Fitness Axiom Series 
will elevate the strength training experience for any facility with its breadth 
and versatility. To explore Axiom Series, click here ( 
https://c212.net/c/link/?t=0&l=en&o=2908082-1&h=71555099&u=https%3A%2F%2Fwww.lifefitness.com%2Fen-us%2Faxiom-series&a=click+here 
).

About Life Fitness 
Life Fitness is the global leader in commercial fitness equipment and game 
tables and furnishings. The company manufactures and sells its strength and 
cardiovascular equipment, billiards tables and accessories, and game room 
furniture under the brand names Life Fitness, Hammer Strength, Cybex, Indoor 
Cycling Group, SCIFIT and Brunswick Billiards. Its equipment is distributed to 
166 countries. Life Fitness is headquartered outside Chicago, in Rosemont, 
Illinois. For more information about Life Fitness products and services, visit 
www.lifefitness.com.

Dana Andreoli      
T: +1-847-288-3366        
E: dana.andreoli@lifefitness.com

Logo - https://mma.prnewswire.com/media/970688/Life_Fitness_Corporate_Logo.jpg

SOURCE Life Fitness
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