- The world's most-watched football league moves onto Hublot time

Hublot is thrilled to announce it will become the Premier League's Official 
Timekeeper from the start of the 2020/21 season. Hublot Loves Football!

Hublot's historical and now ubiquitous presence in football makes it a perfect 
partner for the Premier League, which attracts many of the world's best players 
and most decorated managers, and is enjoyed by fans around the globe. 

Matches featuring the 20 teams are available to watch in 880 million households 
in 188 of the world's 193 countries recognized by the United Nations. According 
to research company Nielsen Sports, the Premier League has a cumulative global 
audience of 3.2 billion, making it the world's most-watched football league.

Not only was Hublot the first luxury brand to invest in football by partnering 
with the Swiss National Team in 2006, but now the company has one of the 
largest portfolios throughout the sport. Hublot's partnerships cover 
international, European, national, women's and club competitions, as well as 
legendary players and managers. This includes iconic competitions, clubs and 
figures such as the FIFA World Cup(TM), UEFA EURO (Men's and Women's), UEFA 
Champions League (Men's and Women's) and Europa League, Chelsea FC, Juventus 
FC, SL Benfica, AFC Ajax, as well as living legends such as Pelé, Maradona, 
Kylian Mbappe, Didier Deschamps, Jose Mourinho and Alex Morgan.  

"We are extremely excited and proud to become the Premier League's Official 
Timekeeper. This is a milestone moment for Hublot. Since 2006, we have shown 
Hublot is hugely passionate about football and that we add great value to every 
competition, club and talent with whom we partner. We look forward to working 
together to bring this partnership to life on and off the pitch. Hublot Loves 
Football and our partnership with the Premier League is the proof!" 
— Ricardo Guadalupe 
HUBLOT CEO

As Official Timekeeper for the League, Hublot will time every match pitch-side 
and on TV screens all over the world. The Hublot logo will sit alongside the 
on-screen graphic showing the match score and time. The Swiss luxury watch 
company will also be represented at every game via the iconic Hublot Big Bang 
Unico-shaped Referee Board held up by the fourth official to signal extra time 
and substitutions. Premier League referees will also time matches using a 
Hublot Big Bang luxury smartwatch, which includes goal-line technology. Between 
matches, Hublot will feature on all of the Premier League's digital platforms.

"We are delighted to welcome Hublot as the Premier League's Official 
Timekeeper. Hublot bring a wealth of experience in sports timekeeping, 
particularly in football, and are renowned for being at the forefront of 
innovation. 
We look forward to working closely together and developing the partnership to 
bring exciting matchday and digital activations to fans around the world." 
— Richard Masters 
Premier League Chief Executive

"Following a very successful four-year partnership with the Premier League, TAG 
Heuer is gradually refocusing its investments on its core areas of sponsorship: 
motor sports and speed and precision sports. However, the Premier League is a 
fantastic platform which will further enhance Hublot's already impressive 
football portfolio, and we are delighted to be able to retain this important 
partnership within the LVMH Watchmaking Division." 
— Stephane Bianchi
LVMH Watch and Jewelry CEO 

Stay up-to-date with #Hublot #HublotLovesFootball


Hublot Loves Football Timeline 
2006 | Sponsor of the Swiss National Football Team, the first time a luxury 
brand entered into a partnership in football 
2008 | Official Watch for UEFA EURO in Austria and Switzerland 
2008 | Official Timekeeper for Manchester United FC 
2010 | Official Timekeeper for FIFA World Cup(TM) in South Africa 
2011 | Official Timekeeper for AFC Ajax Amsterdam 
2012 | Official Watch for UEFA EURO in Poland and Ukraine 
2012 | Official Timekeeper for Juventus FC 
2012 | Official Timekeeper for FC Bayern Munich 
2013 | Official Timekeeper for Paris Saint-Germain FC 
2014 | Official Timekeeper for FIFA World Cup(TM) in Brazil 
2015 | Official Timekeeper for FIFA Women's World Cup(TM) in Canada 
2015 | Official Timekeeper for Chelsea FC 
2015 | Official Watch for UEFA Champions League and Europa League 
2016 | Official Watch for UEFA EURO in France 
2016 | Partner of The Best FIFA Football Awards(TM) 
2016 | Golden Foot Hublot awarded to Gianluigi Buffon 
2017 | Official Timekeeper for Sport Lisboa e Benfica 
2017 | Official Timekeeper for FIFA Confederations Cup 
2017 | Golden Foot Hublot awarded to Iker Casillas 
2018 | Official Timekeeper for FIFA World Cup(TM) in Russia 
2019 | Partner of Globe Soccer Awards(TM) in Dubai 
2019 | Official Watch for UEFA Women's Champions League 
2019 | Official Watch for UEFA Nations League Finals 
2019 | Official Timekeeper for FIFA Women's World Cup(TM) in France 
2020 | Partner of Globe Soccer Awards(TM) in Dubai 
2020 | Official Timekeeper for Premier League 
2021 | Official Watch for UEFA EURO in Europe 
2022 | Official Watch for UEFA Women's EURO in England 
2022 | Official Timekeeper for FIFA World Cup(TM) in Qatar

HUBLOT

Founded in Switzerland in 1980, HUBLOT is defined by its innovation, which 
began with the highly original combination of gold and rubber. This "Art of 
Fusion" stems from the imagination of its visionary Chairman, Jean-Claude 
Biver, and has been driven forward by CEO Ricardo Guadalupe since 2012. 

The release of the iconic, multi-award-winning Big Bang in 2005 paved the way 
for new flagship collections (Classic Fusion, Spirit of Big Bang), with 
complications ranging from the simple to the highly sophisticated, establishing 
the extraordinary DNA of the Swiss watchmaking house and ensuring its 
impressive growth. 

Keen to preserve its traditional and cutting-edge expertise, and guided by its 
philosophy to "Be First, Different and Unique," the Swiss watchmaker is 
consistently ahead of the curve, through its innovations in materials 
(scratch-resistant Magic Gold, ceramics in vibrant colours, sapphire), and the 
creation of Manufacture movements (Unico, Meca-10, Tourbillon). 

HUBLOT is fully committed to creating a Haute Horlogerie brand with a visionary 
future: a future which is fused with the key events of our times (FIFA World 
Cup(TM), UEFA Champions League(TM), UEFA EURO(TM) and Ferrari) and the finest 
ambassadors our era has to offer (Kylian Mbappé, Usain Bolt, Pele). 

Discover the HUBLOT universe at our network of boutiques located in key cities 
across the globe: Geneva, Paris, London, New York, Hong Kong, Dubai, Tokyo, 
Singapore, Zurich and at HUBLOT.com.

Premier League

The Premier League produces some of the most competitive and compelling 
football in the world. The League and its clubs use the power and popularity of 
the competition to inspire fans, communities, and partners in the UK and across 
the world. The Premier League brings people together from all backgrounds. It 
is a competition for everyone, everywhere and is available to watch in 880 
million homes in 188 countries.

Photo - https://mma.prnewswire.com/media/1249403/Hublot_Premier_League.jpg 
Logo - https://mma.prnewswire.com/media/1176881/Hublot_Logo.jpg

Source: Hublot SA and Premier League