Country for PR: United States
Contributor: PR Newswire New York
Tuesday, September 15 2020 - 12:00
AsiaNet
CenturyLink Transforms, Rebrands as Lumen(R)
DENVER, Sept. 14, 2020 /PRNewswire-AsiaNet/--

-- With a New Brand Name and Purpose, Lumen is Ready to Enable "Amazing Things" 
through its technology platform

CenturyLink has a new brand name and bold new purpose. As Lumen Technologies, 
or simply Lumen, the company will help lead enterprises through the challenges 
and opportunities of the 4th Industrial Revolution - a time when smart, 
connective devices are everywhere. Lumen(R) brings a new focus to how it views 
the marketplace and the world with the purpose to further human progress 
through technology.

Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8524356-centurylink-rebrands-as-lumen/ 
   

The 4th Industrial Revolution represents the latest technological shift to 
change how everyone lives, works and thrives. At its core, this new age 
requires companies to effectively acquire, analyze and act upon their data to 
stay ahead of the curve and to be competitive.

Lumen's combination of global technology infrastructure, powerful business 
solutions and industry-leading services creates the platform to help our 
customers excel in this new industrial age and produce amazing things.

Lumen president and CEO Jeff Storey comments on new brand name, new purpose:  

"Our people are dedicated to furthering human progress through technology. 
Lumen is all about enabling the amazing potential of our customers, by 
utilizing our technology platform, our people, and our relationships with 
customers and partners."

Hear from Jeff Storey: https://news.lumen.com/jeff-storey-introduces-lumen

The Platform for Amazing Things
The Lumen Platform helps our customers capitalize on emerging technologies of 
the 4th Industrial Revolution to deliver amazing things such as smart cities, 
retail and industrial robotics, real-time virtual collaboration and automated 
factories, as well as power today's business applications that require 
high-performance networking and security. The platform brings together our 
highly interconnected global fiber network infrastructure, edge cloud 
capabilities, and security and communication and collaboration solutions to 
deliver a fast and secure foundation for the application and data services 
vital to our customers' success.

Lumen executive vice president and chief marketing officer Shaun Andrews 
comments on the platform:

"All of our futures will be driven by smart things, applications and digital 
services that use data for transformational purposes. To serve this colossal 
need and further human progress through technology, we have launched Lumen and 
are delivering our technology through the Lumen Platform, a platform for 
amazing things." 

Hear from Shaun Andrews: 
https://news.lumen.com/shaun-andrews-platform-for-amazing-things

Lumen's worldwide fiber network infrastructure and complementary capabilities 
deliver unique competitive advantages to customers in four key areas:

    -- Adaptive Networking: Lumen provides hybrid network solutions built to 
       quickly respond to customers' ever-changing data and application 
       needs.  
    -- Edge Cloud & IT Agility: Lumen enhances application experiences by 
       delivering low-latency, high performance data access and by moving 
       data and workloads closer to where customers need them. 
    -- Connected Security: Lumen offers global threat intelligence, network-
       based security controls and deep security expertise to help customers 
       protect their data and applications against constantly evolving 
       threats. 
    -- Communications & Collaboration: Lumen's communication and 
       collaboration solutions make it easy for people to stay connected, 
       productive and engaged wherever they are located.  

CenturyLink, with its strong heritage, will remain as a trusted brand for 
residential and small business customers over traditional networks in the 
United States.

Lumen Financial Information
The company does not intend to change its financial strategy or financial 
reporting as a result of this announcement. Effective with the opening of the 
trading day on Sept. 18, 2020, the company stock ticker will change from CTL to 
LUMN.

Legal Name Change
The legal name of CenturyLink, Inc. is expected to be formally changed to Lumen 
Technologies, Inc. upon the satisfaction of all legal and regulatory 
requirements.

About Lumen
Lumen is guided by our belief that humanity is at its best when technology 
advances the way we live and work. With 450,000 route fiber miles serving 
customers in more than 60 countries, we deliver the fastest, most secure global 
platform for applications and data to help businesses, government and 
communities deliver amazing experiences. 

Learn more about Lumen's network, edge cloud, security and communication and 
collaboration solutions and our purpose to further human progress through 
technology at news.lumen.com, LinkedIn: /lumentechnologies, Twitter: 
@lumentechco, Facebook: /lumentechnologies, Instagram: @lumentechnologies and 
YouTube: /lumentechnologies.

Lumen and Lumen Technologies are registered trademarks of Lumen Technologies, 
LLC in the United States. Lumen Technologies, LLC is a wholly-owned affiliate 
of CenturyLink, Inc.

Forward Looking Statements
Except for historical and factual information, the matters set forth in this 
release identified by words such as "believe," "plans," "will" and similar 
expressions are forward-looking statements as defined by the federal securities 
laws, and are subject to the "safe harbor" protections thereunder. These 
forward-looking statements are not guarantees of future results and are based 
on current expectations only, are inherently speculative, and are subject to a 
number of assumptions, risks and uncertainties, many of which are beyond our 
control. Actual events and results may differ materially from those 
anticipated, estimated, projected or implied by us in those statements if one 
or more of these risks or uncertainties materialize, or if underlying 
assumptions prove incorrect. Factors that could affect actual results include 
but are not limited to: uncertainties due to events outside of our control 
regarding the impact of COVID-19 health and economic disruptions; the effects 
of competition from a wide variety of competitive providers; our ability to 
attain our key operating imperatives, including simplifying and consolidating 
our network, simplifying and automating our service support systems and 
strengthening our relationships with customers; our ability to safeguard our 
network; possible changes in the demand for our products and services; our 
ability to implement our operating plans and corporate strategies; our ability 
to effectively retain and hire key personnel; our ability to meet the terms and 
conditions of our debt obligations and covenants; our ability to maintain 
favorable relations with our key business partners, suppliers, vendors, 
landlords and financial institutions; our ability to obtain approvals to 
implement our above-referenced name change; and other risks set forth or 
referenced in our filings with the U.S. Securities and Exchange Commission (the 
"SEC"). For all the reasons set forth above and in our SEC filings, you are 
cautioned not to unduly rely upon our forward-looking statements, which speak 
only as of the date made. We undertake no obligation to publicly update or 
revise any forward-looking statements for any reason, whether as a result of 
new information, future events or developments, changed circumstances, or 
otherwise. Furthermore, any information about our intentions contained in any 
of our forward-looking statements reflects our intentions as of the date of 
such forward-looking statement, and is based upon, among other things, existing 
regulatory, technological, industry, competitive, economic and market 
conditions, and our assumptions as of such date. We may change our intentions, 
strategies or plans without notice at any time and for any reason.

SOURCE:  CenturyLink

CONTACT: Darryn Lim 
         Lumen – Asia Pacific 
         +65 67688085
         darryn.lim@lumen.com
         
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