- The tactile data and virtual sensing technology will be incorporated into 
vehicles beginning 2021

Today leading tactile data and virtual sensing technology company Tactile 
Mobility [https://tactilemobility.com/] announced a commercial partnership to 
embed Tactile Mobility's software technology into the BMW Group's 
next-generation vehicles on a global scale beginning in 2021. This trailblazing 
collaboration marks one of the first commercial integrations by an OEM of 
tactile sensing technology and data, which will be used to enhance driving 
performance and detection of road conditions. 

The integration of Tactile Mobility's pioneering sensing software into the BMW 
Group's vehicle models marks a new era of sensing-based innovation in the 
automotive industry. The collaboration will equip the BMW Group's vehicles with 
the ability to analyze the road surface attributes under their tires, enabling 
accurate detection of road conditions and unprecedented vehicle dynamics 
management functions to enhance availability and performance. 

Tactile Mobility provides a software suite which utilizes vehicles' built-in, 
non-visual sensors to collect and analyze data about vehicle/road dynamics, 
enabling smart and connected vehicles to analyze the road surfaces below their 
tires as well as modeling vehicle systems performance and road conditions. 
In-vehicle, real-time data includes attributes such as available grip level, 
which signifies the specific vehicle/road traction limits. Tactile Mobility's 
VehicleDNA™ is an anonymized representation of each vehicle's systems 
characteristics, including suspensions, powertrain, braking efficiency, tire 
health, and more. SurfaceDNATM is a bundle of mapping layers of road 
attributes, conditions and distresses that offers an in-depth view of driving 
environments to better anticipate road conditions ahead and pre-configure 
vehicle systems. The integration of Tactile Mobility's software into BMW's 
software stack is an acknowledgment of tactile sensing and data's great promise 
for the automotive industry. 

"We are thrilled to partner with the BMW Group to equip their smart and future 
automated vehicles with the sense of 'touch' and show the commercial viability 
of tactile sensing technology," said Boaz Mizrachi, Tactile Mobility's 
Co-founder and CTO. 

The long-term cooperation between the BMW Group and Tactile Mobility began 
through the BMW Startup Garage, the Venture Client unit of the BMW Group. 

"We are appreciative of the support the BMW Startup Garage and the entire team 
at the BMW Group has given us and look forward to working together to provide 
smart and connected vehicles with a more comprehensive picture of the driving 
environments around them, which will now include the tactile sense," said Rani 
Plaut, Executive board member of Tactile Mobility. "Our dedicated team has been 
working towards this type of commercial integration for years, and we're 
excited to see the results implemented in the BMW Group's fleet of vehicles."  

About Tactile Mobility: 

Tactile Mobility is the world's leading tactile virtual sensing technology and 
data provider, enabling actionable insights for autonomous vehicles, 
municipalities, and fleet managers. Tactile Mobility's unique technology 
collects "first principle", crucial, anonymized real-time data generated from 
vehicles' non-visual, existing sensors and turns it into actionable insights on 
road attributes including grades, grip, and curvatures as well as vehicle 
attributes such as weight, tire parameters, and more.  Insights provided by 
Tactile Mobility greatly enhance vehicle intelligence and ride safety, 
efficiency and experience as well as empower city officials with new and much 
higher value data to better conduct planned maintenance and detect hazards in 
near real-time. Tactile Mobility was co-founded in 2012 by Boaz Mizrachi, Yossi 
Shiri and Alex Ackerman. The company is already working with multiple OEMs, 
road authorities, and municipalities and is based in Haifa, Israel with a 
presence in Europe, the US, and Asia. 

Tactile Mobility Media Contact
Gavriella Weinreb
Headline Media 
gavriella@headline.media  
+1 914 775 5135


Source: Tactile Mobility