- Announcement marks the start of a third term for the partnership which began 
in 2015 
- Nexen Tire is the official sleeve partner for the men's and women's teams 
across all competitions, as well as the men's training kit and Manchester City 
esports team 
- Partnership focuses on empowering young people through football and bold 
digital marketing campaigns 

Manchester City has announced it has renewed its strategic partnership with 
Korean tyre giant, Nexen Tire, taking the partnership into its third term 
through the new multi-year deal. The partnership began in 2015 and has grown to 
include sponsorship of both the men's and women's teams, elite development 
squad and esports players as well as extensive collaborations across digital 
content campaigns and grassroots football programmes around the world.  

The partnership made history in March 2017 when City became the first Premier 
League club to announce a sleeve partner, with Nexen Tire branding appearing on 
the playing shirts since the start of the 2017/18 season. Starting from the 
upcoming 2020/21 season, Nexen's sleeve sponsorship will extend to the City 
women's team for all domestic competitions, the men's team's training kits and 
Manchester City esports team, making Nexen Tire the Club's consistent sleeve 
partner across all available teams and competitions.

Off the pitch Nexen Tire's presence continues with branding on the first team 
bus and throughout key locations across the Etihad Campus, including the Nexen 
Tire bridge that connects the City Football Academy to the Etihad Stadium. 

The partnership has also been significant for its impact on supporting 
grassroots football and using that as a platform to enhance the lives of young 
people. The most notable of these projects are Nexen Tire's support of the City 
Football Foundation's community pitch in East Los Angeles that provides a safe 
place for local children to play and socialise, as well as Nexen Tire being the 
presenting partner of one of the biggest youth football tournaments in the 
United States – the Nexen Man City Cup. 

Nexen Tire has also leveraged its partnership with Manchester City to launch a 
series of bold digital marketing campaigns which have seen huge engagement 
figures across Nexen Tire's key markets and consumers. This will continue to be 
a focus for the next term of the partnership with exciting content series to be 
launched over the coming months. 

Ferran Soriano, Chief Executive Officer at City Football Group, said: 
"Manchester City has marked many milestones alongside Nexen Tire and after 
becoming the first Premier League club to launch a sleeve partner we were 
delighted to then celebrate back to back Premier League titles with Nexen Tire 
on our sleeves. We have been impressed by Nexen Tire's ambition for creating 
exciting digital content campaigns, as well as sharing City's passion for 
providing young people around the world with opportunities to play the sport 
that they love. Nexen Tire has grown with us to be part of the fabric of 
Manchester City and we look forward to entering the third term of our 
successful partnership."

Travis Kang, Global CEO of Nexen Tire, said: "We first partnered with 
Manchester City in 2015 after seeing the immense potential of the club and many 
opportunities ahead. Over the past five years, our relationship has grown from 
strength to strength, and we have also been able to boost our presence in the 
global market. We will use this partnership extension to continue building 
synergy as a strategic partner while sharing our company values by rolling out 
a series of digital campaigns and exciting youth programmes."

About Manchester City Football Club 

Manchester City FC is an English Premier League club initially founded in 1880 
as St Mark's West Gorton. It officially became Manchester City FC in 1894 and 
has since then gone onto win the European Cup Winners' Cup, six League 
Championship titles, including four Premier League titles (2012, 2014, 2018, 
2019), and six FA Cups. Manchester City FC is one of ten clubs comprising the 
City Football Group and counts New York City FC and Melbourne City FC among its 
sister clubs. 

Under manager Pep Guardiola, one of the most highly decorated managers in world 
football, the Club plays its domestic and UEFA Champions League home fixtures 
at the Etihad Stadium, a spectacular 55,000 seat arena that City have called 
home since 2003. Today, the Stadium sits on the wider Etihad Campus, which also 
encompasses the City Football Academy, a state-of-the-art performance training 
and youth development facility located in the heart of East Manchester. 
Featuring a 7,000 capacity Academy Stadium, the City Football Academy is also 
where Manchester City Women's Football Club and the Elite Development Squad 
train on a daily basis and play their competitive home games. 

For more information, please visit www.mancity.com 

Photo - https://mma.prnewswire.com/media/1274845/Nexen_Man_City.jpg 

Source: Manchester City FC