Country for PR: China
Contributor: Xinhua News Agency
Wednesday, September 16 2020 - 18:56
AsiaNet
Hainan: Jade Cliffs to Ocean Paradise (English Edition) is Launched in Beijing, Telling the Hainan Story
BEIJING, Sept. 16, 2020 /Xinhua-AsiaNet/--

On September 9, to help overseas readers learn more about Hainan, the Beijing 
branch of the Commercial Press launched the book entitled "Stories between the 
Sea and Sky - Hainan: Jade Cliffs to Ocean Paradise". It is a book in English 
jointly published by the Hainan Provincial Department of Tourism, Culture, 
Media and Sports and the Commercial Press. Written by eight senior media 
professionals from 5 countries, the book introduces geologic wonders, history, 
ecology, and social and economic life of Hainan Island. It is a great book for 
overseas readers who want to learn more about Hainan.

At the book launch, Zhao Haiyun, Deputy Director of the Import and Export 
Bureau of the Publicity Department of the Chinese Communist Party, Sun Ying, 
Director of the Hainan Provincial Department of Tourism, Culture, Media and 
Sports, Li Yan, Director and General Manager of China Publishing and Media Co., 
Ltd., and Gu Qing, Secretary of the Party Committee and Executive Director of 
the Commercial Press jointly unveiled the new book, announced the official 
launch of Hainan: Jade Cliffs to Ocean Paradise and recommended the book to 
readers around the globe.

A Window to the Hainan Free Trade Port

In her speech, Sun Ying thanked the authors and the editorial team of Hainan: 
Jade Cliffs to Ocean Paradise for their hard work, making the book best 
interpret cultural and tourism integration in Hainan. She introduced Hainan's 
colorful cultural tourism resources, stories relating to the free trade port 
construction, and the significance of the island to the ancient Maritime Silk 
Road. Sun Ying said that she hopes the book would become a window to the 
island, convey the voice of the people on the island, and help more foreign 
friends learn about Hainan and China.

Gu Qing said in his speech that after reading the book, many people would find 
out that Hainan is also a paradise with unlimited potential and a lot to offer 
to tourists from around the world.

Zhao Haiyun expressed full support for the cooperation between competent 
Chinese publishing companies and local cultural and tourism organizations in 
the promotion of the island's culture. Telling the Hainan story in a certain 
sense is telling stories of China's economic reform, state governance, and 
Chinese people pursuing their dreams.

 A Global Perspective on the Beauty of Hainan

It is learned that in the English title of the book Hainan: Jade Cliffs to 
Ocean Paradise, "Jade Cliffs" is inspired by the ancient name of Hainan "qiong 
ya" while the expression "Ocean Paradise" conveys the message that Hainan is a 
perfect tropical getaway. As part of The World of Chinese Magazine's 
Contemporary China Series, the book is another masterpiece that introduces the 
culture of Hainan and tells the Chinese story to overseas readers.

At the book launch, Chu Dandan, vice president of The World of Chinese 
introduced the highlights of the book, and shared a video shot with drones 
about the adventure of the team in Hainan. One of the writers of the book, 
Hatty Liu from Canada, read her chapter about laoba cha, or "Daddy Tea".

Unlike other travel guides that only write about places to go for fun or food, 
this book focuses on what overseas tourists are most interested in, tells the 
story of Hainan from seven angles, and answers the question why you should 
visit Hainan. Chapter 1 "Nature" introduces the volcano, rainforest, rivers, 
and protected animals on the island; Chapter 2 "Island Paradise" introduces the 
beautiful seashore and a host of sports and activities around the island; 
Chapter 3 "History" tells stories about local literati, the Maritime Silk Road, 
foreign exchanges, capturing the history and reality of Hainan; Chapter 4 
"Culture" introduces Li and Miao ethnic groups, fishermen's traditions and 
culture, Nanshan blessing ceremony, and other cultural aspects of the island, 
inviting tourists to embark on a journey which will offer them an opportunity 
to reflect on themselves and broaden their horizons; Chapter 5 "Food and Drink" 
offers a guide on cuisine, must-eat delicacies, party drinks, and fruit in 
Hainan; Chapter 6 "Resort" introduces Hainan's high-end hotels, festivals, and 
outdoor sports; Chapter 7 "Hainan Today" introduces the construction of the 
free trade port, health tourism, and the future of technology and depicts the 
new landscape of all-round opening-up in Hainan.

The book contains a "Chinese You Need" section, integrating language teaching 
into the introduction of tourism and culture. It selects four Chinese 
characters Sea, Sky, Fun, and Travel which condense the essence of tourist 
experiences in Hainan, explains the origin of Chinese characters, highlights 
the beauty of Chinese characters, and shows how to use Chinese expressions 
during the trips to China.

The appendix of the book includes a list of Level-A scenic spots in Hainan, 
which lists the names and addresses of scenic spots on the island by 
administrative division. Inside the dust jacket of the book is a hand-drawn 
sightseeing map of the whole island, showing the top attractions described in 
the book. Tourists can take it down and read it carefully to find attractions 
they are interested in.

The World of Chinese Magazine's Contemporary China Series, including Hainan: 
Jade Cliffs to Ocean Paradise was published simultaneously in both digital and 
printed forms, and distributed globally in more than 60 countries. Over 400 
libraries, 500 Confucius Institutes and Confucius Classrooms, and many 
international mainstream reading platforms and library databases have included 
this series in their collections.

Source: The Department of Tourism, Culture, Radio, Television and Sports of 
Hainan Province

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in Beijing