Changhong(Shanghai: 600839), one of the leading home appliance manufacturers in 
China, signed an agreement with China National Badminton Team at a signing 
ceremony held in Chengdu, Sichuan Province, on September 16, to become the 
official sponsor of the national team and winner of 41 Olympics gold medals.

Photo - https://photos.prnasia.com/prnh/20200921/2921726-1 
Strategic Partner of China National Badminton Team

Under the agreement, the appliance maker and the badminton team will jointly 
promote the development of China's sports industry through a "technology + 
sports" collaboration mode. At the ceremony, Changhong also announced the 
global debut of a new series of TVs, refrigerators, air conditioners and 
washing machines.  

Li Wei, General Manager of Changhong, said that the National Badminton Team is 
not only full of passion, innovation and dedication but also imbued with the 
fighting spirit that gives them the confidence to face the sport's most 
fearsome rivals. The attitude is well in line with Changhong's corporate spirit 
of responsibility, innovation and persistence. The new collaboration brings 
together a champion team, a highly-developed industry and best-in-class 
products; a formula expected to create more value for badminton fans and 
consumers.  

To date, Changhong has established global leadership in nearly ten segments, 
including refrigerator compressors, IoT modules, rail transit power sources and 
5G specialty connectors. The Chinese provider supplies around one hundred of 
the world's leading firms with its products and services. 

The new series of products, including the 5G+8K TV, the M Fresh refrigerator, 
the AI air conditioner and the hallmark 487mm super-thin washing machine, 
serves to demonstrate Changhong's strength in producing best-in-class products. 

In addition to the continuous flow of innovative products, Changhong has taken 
the lead in the transformation as the world enters the IoT era. The company has 
achieved results in terms of the development of a "new infrastructure" for the 
sector. To enhance the company's competitiveness, Changhong has established a 
three-tier R&D system comprised of research and competitiveness laboratories, 
and a technology ecosystem, providing technical support for the development of 
smart home appliances and core components, to better serve both consumers and 
corporate buyers.  


SOURCE: Changhong

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   Caption: Strategic Partner of China National Badminton Team