Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Tuesday, September 22 2020 - 10:00
AsiaNet
Global startup Parcel Perform collaborates with Amazon Web Services (AWS) to improve e-commerce delivery experience with machine learning
SINGAPORE, Sept. 22, 2020 /PRNewswire-AsiaNet/ --

- Providing the latest delivery date of online purchases is a crucial driver 
for online shoppers' satisfaction, but arrival date predictions by logistics 
carriers are often not available, inaccurate, or outdated, leaving consumers 
frustrated with the online shopping experience 

- Parcel Perform is leveraging machine learning to predict more precisely when 
customers will get their online shopping items

Parcel Perform, the leading carrier-independent delivery experience SaaS 
platform, today launched a unique Machine Learning (ML) algorithm to reliably 
predict date of arrival of any e-commerce delivery. The solution was developed 
in collaboration with Amazon Machine Learning Solutions Lab. The underlying 
machine learning algorithm trains on delivery pattern data from millions of 
past orders to predict the date of arrival for any e-commerce shipment. This 
allows consumers to receive predictions of when their parcel will arrive, which 
is critical for improving the customer experience. Today, 95 percent of 
logistics carriers don't provide this information to the recipients. With 
consumers shopping online, providing delivery predictions before and after 
checkout is essential, and offers opportunities for retailers to differentiate 
their delivery experience.

Logo-https://photos.prnasia.com/prnh/20200921/2922965-1LOGO 
Parcel Perform Logo

The solution was born out of the business challenge; Parcel Perform's 
e-commerce customers want to leverage their fulfillment and shipment data, and 
convert it to a specific, time-bound promise delivery date. Having started the 
cloud-native business on AWS infrastructure, Parcel Perform turned to AWS to 
help build a solution to this challenge. Parcel Perform and Amazon Machine 
Learning Solutions Lab collaborated to build a flexible, scalable solution, 
combining AWS' expertise in ML and ML services like Amazon SageMaker, with the 
specific requirements of the logistics domain to build this unique product. 

"With our Date of Arrival prediction, consumers now know when their parcel will 
arrive, instead of just where it is at the moment. This date of arrival 
prediction truly makes the difference to their delivery. The experts in Amazon 
ML Solutions Lab team have been working closely with our development teams in 
advising and improving the machine learning algorithms that drive this service 
to make it a real value add for our customers," said Dr. Arne Jeroschewski, 
Founder and CEO, Parcel Perform.

"Our work with Parcel Perform enhances the customer's post-purchase experience 
by using machine learning to predict when a customer will receive their items. 
Combining our expertise in machine learning with the power of Amazon SageMaker, 
we were able to help build a solution that can scale to meet the needs of 
Parcel Perform's e-commerce customers around the world," said Michelle K. Lee, 
VP of the ML Solutions Lab at Amazon Web Services.

About Parcel Perform

Parcel Perform is the leading global carrier-independent delivery experience 
platform for e-commerce merchants and their customers. It integrates with 600+ 
carriers worldwide and is used by leading Australian brands including 
Nespresso, Catch Group and MECCA Brands to create exceptional delivery 
experiences.

SOURCE Parcel Perform