Featuring touching natural beauty and radiating prosperity, the Rongchang 
District in west China's Chongqing Municipality held a livestreaming promotion 
campaign as part of the 2020 Chongqing Showcase on Sept. 21. Livestreamed on 
over ten online platforms, the promotion featured rich local tourism and 
cultural products, gaining over 16.68 million views and 1,558,500 likes, 
according to the Publicity Department of Rongchang District.

The 2020 Chongqing Showcase is a large-scale cultural tourism promotion 
activity guided by the local government and widely participated by the society. 
Rongchang District of Chongqing is located at the junction of Sichuan and 
Chongqing. It was called Changzhou in ancient times and nicknamed a kingdom of 
cherry-apple trees. It was an important gathering place for a major immigration 
campaign in the Qing Dynasty and is known as "Living Fossil of Hakka Culture". 
Rongchang, together with Foshan in Guangdong and Yixing in Jiangsu, is known as 
China's three great pottery towns. Rongchang pottery is as famous as Jianshui 
pottery, Qinzhou pottery and Yixing pottery, which make up "China's Four Best 
Potteries". Rongchang folding fan, Suzhou silk fan and Hangzhou calligraphy and 
painting fan are also called "China's Three Best Fans. The Xia cloth, one kind 
of hand woven linen, has been a traditional craft for thousands of years.

Rongchang is a city of emerging industries. It has a "6+1"industrial system 
dominated by consumer goods (food, medicine, ceramics, clothing), new 
materials, intelligent equipment, electronic information, digital block chain, 
sports health and high-tech agriculture and animal husbandry.

It is also a city of animal husbandry science and technology. There are 
first-class animal husbandry teaching and research institutions in China such 
as Rongchang Campus of Southwest University and Chongqing Academy of Animal 
Husbandry. Rongchang pig is one of the world's eight largest and China's three 
largest excellent local pig breeds, and its brand value ranks first in the 
national local pig brand value list.

Rongchang is an open and innovative city. Rongchang is a national pilot city to 
promote intellectual property development, a national foreign trade 
transformation and upgrading base (textile), and a demonstration area of 
innovation-driven development in Chongqing. Chengdu-Chongqing Railway, 
Chengdu-Chongqing Intercity Railway, Chengdu-Chongqing Expressway, Tongrong 
Expressway and Dane Expressway under construction run through the whole 
territory. Rongchang is currently actively integrating into the Belt and Road 
Initiative, the development of the western region, the 
Chengdu-Chongqing economic circle, and the new land and sea corridor in the 
western region. It is also pushing forward with the construction of inland open 
highland with Rongchang freight transport airport as the engine, and 
accelerating the construction of a multimodal transport system integrating 
railway, road, waterway and air.

Rongchang is a happy and livable city. There are Laixi River National Wetland 
Park, the "Top Ten Most Beautiful Towns in Chongqing" Wanling Ancient Town,  
the "Most Popular Tourist Destination" Antao Town, Xia Cloth Town, one of the 
first batch of intangible heritage towns in Chongqing, as well as the ancient 
Foshan Mountain with high and green mountains.

In recent years, Rongchang District has posted steady and healthy economic and 
social development. In the first half of this year, Rongchang District realized 
a GDP of 31.644 billion yuan, up 2.8 percent year on year, 2 percentage points 
higher than that of the whole city. At present, Rongchang is focusing on the 
goal of innovating and developing a new platform, a new high ground for 
industrial economy, a new pattern of opening and integration, and a new green 
and livable home. To speed up the construction of Chengdu-Chongqing integrated 
development demonstration zone, national integrated urban-rural development 
experimental zone, the country's first national high-tech zone with 
agricultural and animal husbandry characteristics and the national animal 
husbandry science and technology city, and strive to become an important growth 
engine in the Chengdu-Chongqing economic circle.

Source: The Publicity Department of Rongchang District, Chongqing Municipality