-- A luxury beauty brand featuring innovative formulas and artistry tools, 
     crafted for beauty lovers and professional makeup artists.

Makeup Artist Mario Dedivanovic introduces luxury beauty brand MAKEUP BY MARIO, 
featuring thoughtful, meticulously-crafted formulas infused with Mario's 
signature techniques. Comprised of 21 high-quality products and tools for eyes 
and skin, every shade is universal and created for all human skin tones. 

Experience the interactive Multichannel News Release here: 
https://www.multivu.com/players/English/8777551-renowned-master-makeup-artist-mario-dedivanovic-launches-makeup-by-mario/


"With MAKEUP BY MARIO, I've taken my signature techniques and transformed them 
into accessible pro products inspired by the ones I've loved and used 
throughout my career," says Mario. "When I teach my Masterclasses, I take my 
students through my entire thought process and demonstrate all of my 
techniques. Now, my techniques and philosophy are infused into my products." 

2020 marks Mario's 20th year as a makeup artist. His namesake brand is the 
culmination of twenty years of artistry, experience, and experimentation, 
having worked with some of the most famous faces of our time. From education to 
social media to innovation, Mario is a visionary and pioneer at the leading 
edge of the beauty industry. He has built a global following, having taught and 
popularized the best-known makeup techniques of the last decade and ignited 
viral trends that have inspired and forever altered the beauty landscape. A 
respected authority and global sensation, MAKEUP BY MARIO is a new classic in 
the beauty industry. 

A master of invention and reinvention, Mario formulated this collection with an 
uncompromising emphasis on product performance. "It is my mission that everyone 
feels secure, confident, and trusts in these products," he says. "MAKEUP BY 
MARIO is my passion and love for makeup artistry encapsulated in a very 
intentional collection, crafted to deliver a luxury and professional makeup 
experience that isn't precious. Everyone should have access to the very best 
quality formulas. That is so important to me." 

MAKEUP BY MARIO will launch exclusively at makeupbymario.com on October 1, 
2020, with expansion into further categories starting late 2020 and early 2021.
 
MAKEUP BY MARIO products are $14 to $48, and available at makeupbymario.com, 
beginning October 1, 2020. 

Follow the brand: @makeupbymario

Source: MAKEUP BY MARIO

CONTACT: For more information on MAKEUP BY MARIO or Mario Dedivanovic: Press 
Contact: Shirin Azmi, BOLD PR, 646.214.5727 x104, Shirin@Boldpr.com