- Spielwarenmesse eG's supervisory board announces decision
- Persisting COVID-19 pandemic triggers postponement

The Spielwarenmesse at Nuremberg's exhibition centre traditionally opens its 
doors at the beginning of the year. Scheduled to run from 27 to 31 January 
2021, the event has been called off in good time as a direct result of the 
persisting COVID-19 pandemic. For the first time in its long history, the 
world's leading toy fair has been postponed until the summer by organiser 
Spielwarenmesse eG. The decision was made by the supervisory board on 24 
September and comes in the face of rising infection rates and further 
restrictions on travel.

A short-term solution to the global challenge of COVID-19 is not yet in sight. 
The new change in circumstances and concerns over the health of all 
participants make it almost impossible to stage the Spielwarenmesse and 
guarantee the customary level of quality at the end of January. Many countries 
around the world are currently experiencing a dramatic increase in the number 
of COVID-19 infections, leading to new travel restrictions also in major 
European cities. These developments are casting doubt among exhibitors and 
visitors over whether they should be taking part in an international trade 
fair. This uncertainty has been voiced in intensive discussions with the 
Spielwarenmesse team.

Ernst Kick, CEO of Spielwarenmesse eG, stated: "We very much regret the 
decision to postpone the Spielwarenmesse 2021." Preparations for the 72nd event 
in January were already well under way. Based on the guidelines of the Bavarian 
State Government, the Health & Hygiene Concept drawn up in collaboration with 
the local health authorities and venue operator NurnbergMesse, was well 
received by all participants. "I'd like to thank everyone who joined us on this 
path, and I feel sure that the improvements we have made will benefit all 
future events and appearances," concluded Mr Kick.

Spielwarenmesse eG is currently in talks with NurnbergMesse to find a suitable 
date for the Spielwarenmesse 2021. In the meantime, the website at 
www.spielwarenmesse.de will continue to provide exhibitors, retailers and 
buyers, as well as media representatives with a large offering and a plethora 
of information about the toy industry. The digital platform is continually 
being expanded as an extra service and a complement to the physical exhibition 
experience.

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Spielwarenmesse eG 

Spielwarenmesse eG is the fair organizer and marketing services provider for 
the toy sector and other consumer goods markets. The Nuremberg company 
organizes the world-leading Spielwarenmesse(R) in Nuremberg, Kids India in 
Mumbai and Insights-X in Nuremberg. The range of services provided by the 
cooperative also includes industry campaigns and the international fair 
programme, World of Toys by Spielwarenmesse eG, which enables manufacturers to 
exhibit at pavilions featured at trade fairs in Asia and Russia. 
Spielwarenmesse eG operates a worldwide network of representatives in over 90 
countries. It also has several subsidiaries, including Spielwarenmesse Shanghai 
Co., Ltd., responsible for the People's Republic of China and Spielwarenmesse 
India Pvt. Ltd., covering the Indian market. The cooperative holds a majority 
stake in the Russian exhibition company Grand Expo, which organizes Kids Russia 
in Moscow. Die roten Reiter GmbH subsidiary with headquarters in Nuremberg 
works as communication agency for the consumer and capital goods industry. The 
complete company profile of Spielwarenmesse eG can be seen on the Internet at 
www.spielwarenmesse-eg.com.

Spielwarenmesse(R)

Spielwarenmesse, the leading international fair for toys, hobbies and leisure, 
is organized by the fair and marketing services provider Spielwarenmesse eG. 
The trade fair creates a comprehensive communication and ordering platform for 
2,800 national and international manufacturers. The presentation of new 
products and the extensive industry overview provide a valuable pool of 
information for annual market orientation for around 65,000 buyers and toy 
traders from more than 130 nations. Spielwarenmesse(R) has also been a 
protected word mark in Germany since 2013.

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Source: Spielwarenmesse eG