-- Adyen will power unified commerce payments for Columbia Sportswear Company 
and its brands including Columbia, Sorel, Mountain Hardwear, and prAna

Adyen (AMS: ADYEN), the global payments platform of choice for many of the 
world's leading companies, announced today that it has been selected by 
Columbia Sportswear Company (CSC), a leader in the global active lifestyle 
apparel, footwear, accessories and equipment industry, as its primary payments 
provider. Adyen is live with CSC brands today and will continue its roll out 
across the U.S., Canada, and Europe with all major CSC brands, including 
Columbia, Sorel, Mountain Hardwear, and prAna.

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By integrating with Adyen, CSC and its family of brands will have access to a 
unified commerce platform, creating a single view of payments and customer data 
across in-store and online purchases.  

With the global pandemic keeping people at home, customers have increasingly 
turned to online shopping. Having a seamless platform with a consistent 
experience across all channels became even more essential to CSC and its brands 
in 2020.   

"Adyen was the clear choice for us as we build our unified commerce 
capabilities to create an even better consumer experience both online and 
in-store," said Mike Hirt, Chief Information Officer for Columbia Sportswear 
Company. "We're feeling good that we had the foresight to begin work with Adyen 
before the COVID-19 crisis hit and consumers began to prefer online shopping 
and contactless payments."  

"We're honored to work with Columbia Sportswear Company and its family of 
brands to create a better customer experience for their shoppers in the US, 
Canada, and beyond," said Kamran Zaki, COO, Adyen. "Payments in the retail 
landscape are changing faster than ever, and businesses need to be equipped to 
stay on top of emerging trends. Many of these trends are happening at the point 
of checkout and together we hope to create a positive shopping experience 
across all channels."

For more information, visit www.adyen.com. 

About Adyen
Adyen (AMS: ADYEN) is the payments platform of choice for many of the world's 
leading companies, providing a modern end-to-end infrastructure connecting 
directly to Visa, Mastercard, and consumers' globally preferred payment 
methods. Adyen delivers frictionless payments across online, mobile, and 
in-store channels. With offices across the world, Adyen serves customers 
including Facebook, Uber, Spotify, Casper, Bonobos and L'Oreal. The cooperation 
with Columbia Sportswear Company as described in this merchant update 
underlines Adyen's continuous growth with current and new merchants over the 
years.

About Columbia Sportswear Company
Columbia Sportswear Company has assembled a portfolio of brands for active 
lives, making it a leader in the global active lifestyle apparel, footwear, 
accessories, and equipment industry. Founded in 1938 in Portland, Oregon, the 
company's brands are today sold in approximately 90 countries. In addition to 
the Columbia(R) brand, Columbia Sportswear Company also owns the Mountain 
Hardwear(R), SOREL(R) and prAna(R) brands. To learn more, please visit the 
company's websites at www.columbia.com, www.mountainhardwear.com, www.sorel.com 
and www.prana.com

SOURCE Adyen

CONTACT: Adyen, Kayla LaDuke, press@adyen.com