Seeing Machines, the advanced computer vision technology company that designs 
AI-powered operator monitoring systems to improve transport safety, has 
announced it is formally expanding its leading automotive driver monitoring 
system (DMS) into an overall vehicle interior/Occupant Monitoring System (OMS). 
The expanded offering will be available for automotive production programs 
starting as early as 2023.

Seeing Machines estimates that its entry into OMS opens an incremental market 
opportunity, worth up to a total of A$1.5 billion through to 2030, with an 
estimated revenue opportunity for the Company exceeding A$350 million.

This expansion is consistent with Seeing Machines's "safety first" focus and 
leverages important breakthroughs in achieving uncompromised head, eye, and 
face tracking for driver monitoring with a Wide Field of View (WFOV) camera 
system. It will extend the Company's highly effective attention, distraction, 
impairment, identification, and other human state measures from the vehicle 
driver to vehicle passenger(s) concurrently.

The introduction of a WFOV interior OMS will continue to support even the most 
challenging Euro NCAP DMS and semi-automated driving requirements which are 
traditionally achieved today with a narrow view (driver exclusive) camera 
system, while at the same time extending safety, comfort, and convenience 
feature to passengers. OMS capabilities range from enabling more reliable and 
cost-effective passive safety systems to fully AI enabled interiors able to 
anticipate and care for the needs of both the driver and passenger(s).

Further, the approach, enabled by Seeing Machines's Occula® Neural Processing 
Unit (NPU) technology, allows a DMS to be expanded into an WFOV Interior camera 
system offering an array of additional high value interior and occupant sensing 
features with little increase in camera, illumination, or embedded processing 
cost. This can be achieved with readily available and proven automotive image 
sensors and other components, greatly enhancing the value of the Company's 
existing product offering which remains consistent with the previously 
announced "three pillars" delivery options. This includes:

1. A market-leading Xilinx FPGA based FOVIO Chip incorporating Occula® NPU 
acceleration for the lowest cost, fastest time to market, standalone DMS/OMS 
system processing solution, targeting smart camera integration into a range of 
suitable locations including instrument panels and rear-view mirrors 
2. Accelerated and non-accelerated Software Libraries (e-DME) which support a 
wide array of processing platforms, and integration sites including 
Infotainment Systems and ADAS domain modules, including the previously 
announced Qualcomm SnapDragon solution.
3. Occula® NPU ASIC licensing to automotive system on Chip (SOC) suppliers 
desiring to embed a uniquely optimized acceleration solution for achieving 
uncompromised human and object detection and tracking performance for 
camera-based DMS and interior/occupant monitoring systems at the lowest 
possible cost of processing.

Demonstrations of Seeing Machines combined Driver and Interior/Occupant 
monitoring technology are presently available consistent with potential 2023 
model introductions.

Nick DiFiore, SVP and GM Automotive commented: "I'm proud of the methodical 
approach our researchers have taken toward the interior and occupant monitoring 
problem, avoiding the 'feature wars' in favour of system safety through 
continued uncompromised Driver Monitoring availability and performance while 
maintaining a low embedded processing cost enabled by our Occula™ NPU 
technology; a combination that eludes more academic oriented - brute force - 
deep learned network approaches.  

"We expect our automotive Tier 1 and OEM customers to be excited by the reality 
of a non-compromised DMS ready for any Euro NCAP eventuality, with the promise 
of extending safety and convenience features to vehicle passengers without 
inflating the overall system cost. This is a very important step in our company 
vision, to truly enable automobiles to see, understand, secure, and assist its 
occupants."

Media enquiries: Seeing Machines – Sophie Nicoll, 
sophie.nicoll@seeingmachines.com, +61-419-149-683

About Seeing Machines (LSE: SEE), a global company founded in 2000 and 
headquartered in Australia, is an industry leader in vision-based monitoring 
technology that enable machines to see, understand and assist people. Seeing 
Machines' technology portfolio of AI algorithms, embedded processing and 
optics, power products that need to deliver reliable real-time understanding of 
vehicle operators. The technology spans the critical measurement of where a 
driver is looking, through to classification of their cognitive state as it 
applies to accident risk. Reliable "driver state" measurement is the end-goal 
of Driver Monitoring Systems (DMS) technology. Seeing Machines develops DMS 
technology to drive safety for Automotive, Commercial Fleet, Off-road and 
Aviation. The company has offices in Australia, USA, Europe and Asia, and 
supplies technology solutions and services to industry leaders in each market 
vertical.

www.seeingmachines.com

SOURCE: Seeing Machines Limited