Shandong Provincial Department of Culture and Tourism will recruit 20,000 
Confucius culture & tourism envoys from Chinese language learners and Chinese 
culture lovers all over the world, so as to promote the cultural and 
tourism-related brands such as "Make a Study Tour in Shandong" and "Find China 
in Shandong". 

To implement the "Confucius Culture & Tourism Envoy" Program (the Program), 
Shandong Provincial Department of Culture and Tourism has promoted the cultural 
and tourism resources of Shandong by editing and publishing HSK Leveled 
Readings (Level 1) - Shandong Chapter, developing test banks and test system 
for the Program, and organizing Chinese Bridge Chinese Proficiency Competition 
for Foreign College Students. 

In cooperation with ChinesePlus, Shandong Provincial Department of Culture and 
Tourism invited dozens of Chinese cultural experts and international education 
specialists on Chinese language to compile HSK Leveled Readings (Level 1) - 
Shandong Chapter in six languages, making Shandong China's first province to 
promote culture and tourism on the basis of the HSK Chinese proficiency test 
and locking the target populations of Chinese learners all over the world. 

Chinese language lovers all over the world may take part in the activity by 
logging on the official website of "Confucius Culture & Tourism Envoy" or 
downloading the "Confucius Culture & Tourism Envoy" APP, or logging on 
https://meetconfucius.sdta.com to directly take part in the online test. 

With a novel form, the test of the Program has drawn great attentions. It 
consists of eight passes. Guided by the animated Little Qilin, examinees need 
to fight their way through passes via videos integrating creative amination and 
live-action shooting. 

In addition, information release and promotional activities are carried out by 
means of Chinese Bridge, the world's largest Chinese proficiency competition. 
As of October 2020, the promotional activities have been carried out in 10 
countries and regions including Colombia, UK, France, Germany, Australia, 
Japan, Malaysia, the Philippines, Kazakhstan, and Thailand, and such activities 
are further promoted by local mainstream media and embassies of the countries 
in China.

A variety of cultural and tourism promotion activities will be organized for 
the Program, helping the "envoys" to learn for free the online Chinese language 
course of the Great Wall Chinese, get the opportunities for taking part in the 
"Tour in Shandong for Experiencing the Chinese Language and Culture" after the 
COVID-19 pandemic, and to get a taste of the cultural charm of "Friendly 
Shandong".

Source: Shandong Provincial Department of Culture and Tourism