Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Tuesday, October 27 2020 - 12:00
AsiaNet
Introducing The New Normal of Mascot, GliaCloud Innovates AI-to-Animate technology through GliaStar
TAIPEI, Oct. 27, 2020 /PRNewswire-AsiaNet/ --

GliaCloud, an AI video solution provider, further utilizes AI by launching 
GliaStar to animate mascots through text. As the billions of dollars market in 
Japan, mascots have served more than visuals also purposes. Yet the approach of 
mascots hasn't changed much since its first public appearance. Mascots are 
still commonly presented in costumes and static imageries with minimal digital 
adoption. Unfortunately, regardless of its popularity, the recent global 
pandemic has deeply impacted and threatened the existence of mascots. Although 
this could be alleviated through digitalization, high in resources and 
sophisticated technicalities seems to be the blockage of why this alternative 
hasn't been implemented.

Video: https://mma.prnewswire.com/media/1320143/GliaStar_PR_Video.mp4

Generating animation simply by typing the message, GliaStar is helping mascots 
to communicate by conveying the emotion nonverbally through a variety of facial 
expressions and body gestures. GliaStar AI system currently can identify five 
different languages: English, Chinese, Japanese, Korean, and Vietnamese. In 
just 14 days to integrate the mascot and GliaStar AI system makes it possible 
to animate any mascot in minutes without professional skills. The scalable 
technology also saves up to 10 times of animation production cost compared with 
conventional methods.

Mascots have consistently gained popularity because of its effectiveness in 
communicating messages and enhancing brand awareness. By going digital, the 
application of mascots is deemed to be expanded to reach a wider audience 
beyond the conventional scope. It allows mascots to be advertised interactively 
in more mediums such as presentation slides, marketing videos, and web banners. 
Awarded with The Invincible Award of The Asia Open Data Challenge 2020 by using 
animated mascots to communicate complicated public data sets proves one of the 
benefits that can only be achieved through digitalization.

Since its launch, GliaStar has worked with renowned clients in various 
industries such as commercial banks, text media, and leading advertising 
agencies to transform their mascots into life. The AI-powered mascots could 
perform multiple purposes, such as virtual anchors, brand ambassadors, and 
marketing icons. From promotional messages to educational content, brands could 
easily leverage the AI-Animation technology to produce animated videos of their 
mascot faster and cheaper yet garnering audience engagement much more than it 
was before. 

Visit gliastar.com TODAY to get hands-on experience on turning text into 
animation in minutes and learn more about how GliaStar empowers mascots to 
reach their full potential with AI.

About GliaCloud

GliaCloud is an AI technology company dedicated to empowering the media and 
advertising industry to turn their stories into quality videos at scale. Its 
flagship product, GliaStudio, is an AI video creation platform that can 
generate videos from news content, social posts, live sports events, and 
statistical data in minutes. First founded in 2015, GliaCloud's AI-made videos 
have proudly helped clients to generate over 1 billion views worldwide with a 
daily capacity of 20,000 videos. For more information, please visit 
https://www.gliacloud.com.

Contact:

Agnes Wu 
agneswu@gliacloud.com
+886-2-2577-2398 / #42617576

Source GliaCloud Co., Ltd.
Translations

Japanese