-- Physician Led Assortment to Launch Globally December 2020 

Longtime leader and pioneer in the beauty and hair category, RevitaLash(R) 
Cosmetics announces the reformulation and improvement of their Hair Care 
Collection. Comprised of a Thickening Shampoo, Thickening Conditioner and 
Volume Enhancing Foam, this three-product assortment will supplement the 
brand's award-winning lash and brow products and provide an unrivaled solution 
to revive fine and thinning hair for both men and women.

Logo - https://mma.prnewswire.com/media/1216896/RevitaLash_Cosmetics_Logo.jpg  

"We are devoted to delivering the very best results and ingredients across all 
of our products," says Dr. Michael Brinkenhoff, founder and CEO of RevitaLash 
Cosmetics. "By refining formulas and keeping consumer feedback in mind, we hope 
to continue to inspire confidence with cleaner, simpler ingredients that our 
users can trust."

Aiming to improve overall scalp health, the Thickening Shampoo and Conditioner 
now consist of less ingredients while keeping the high performance in tact. By 
honing in on only the very best ingredients, the simplified formulas cleanse 
and hydrate to make strands feel fuller and look thicker while providing an 
energizing feeling to the scalp and a simple, clean unisex scent.

The Volume Enhancing Foam features the brand's proprietary BioPeptin 
Complex(R), the same science that can be found in the brand's multi-award 
winning RevitaLash(R) Advanced Eyelash Conditioner & Serum, and is proven to 
boost the vitality of hair, improve elasticity to help combat breakage, and aid 
in conditioning. 

Clinically tested, dermatologist reviewed, now vegan friendly, gluten free and 
cruelty free, these refreshed formulas have everything you want and nothing you 
don't. Ideal for addressing the needs of fine and thinning hair, the 
reformulated RevitaLash Cosmetics Hair Care Collection revives strands that 
have been compromised due to over-processing and/or chemical and environmental 
stressors.

Available globally in December 2020, the RevitaLash Cosmetics Hair Care 
Collection ranges from $36-$175.

About RevitaLash(R) Cosmetics
RevitaLash Cosmetics is a worldwide leader in developing advanced lash, brow 
and hair beautification products. Established in 2006, the collection includes 
award-winning RevitaLash(R) Advanced Eyelash Conditioner and RevitaBrow(R) 
Advanced Eyebrow Conditioner, and is available in physician's offices, spas, 
salons, and specialty retailers across 70 countries. A supporter of non-profit 
breast cancer initiatives, RevitaLash Cosmetics donates a portion of proceeds 
to research and education initiatives, giving back to the breast cancer 
community year-round, not just in October. For information: www.revitalash.com. 
[RevitaLash Advanced is not available in California]

SOURCE: RevitaLash Cosmetics

CONTACT: revitalash@behrmanpr.com