Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Monday, October 19 2020 - 21:13
AsiaNet
Liby and Dow introduce China's first fully recyclable laundry packaging
SHANGHAI, Oct. 19, 2020 /PRNewswire-AsiaNet/ --

Partnership strengthens both companies' commitment to achieving a circular 
economy in China

Dow (NYSE: DOW) today announced that the INNATE(TM) TF Polyethylene Resins for 
Tenter Frame Biaxial Orientation (TF-BOPE) has been chosen by Liby, a leading 
laundry brand in China, for its packaging used to contain laundry pods. The 
first batch of the fully recyclable packaging is now available on its 
e-commerce flagship stores, Tmall.com. This collaboration further advances 
Dow's new sustainability target[ 
https://corporate.dow.com/en-us/science-and-sustainability/commits-to-reduce-emissions-and-waste.html] 
to have 100 percent of its packaging applications to be reusable or recyclable 
by 2035.

Logo - https://photos.prnasia.com/prnh/20201016/2950753-1  
Dow, Liby and Kaida

The joint effort between Dow, Liby and Fujian Kaida enabled Liby to produce its 
fully recyclable laundry packaging for the laundry pods. Dow's INNATE(TM) 
TF-BOPE was selected due to its all-polyethylene (PE) structure that allows the 
end-product to be recycled in existing recycle streams, strong material 
properties offering high toughness in order to reduce leakage during e-commerce 
transportation, as well as excellent optics for stand-up shelf appeal and touch 
and feel. Leading packaging manufacturer, Fujian Kaida, will be designing and 
producing the packaging for these Liby's laundry pods.

"We are delighted to partner with Liby to pioneer fully recyclable laundry 
packaging in China. The country's recent acceleration in achieving a green and 
sustainable environment has changed the way it tackles plastic waste, and this 
collaboration is a significant step in improving the recyclability and 
sustainability quotient in the packaging of laundry products for millions of 
households," said Bambang Candra, Asia Pacific commercial vice president of Dow 
Packaging and Specialty Plastics. "Through our advanced research and 
development capabilities, we strive to help brand owners like Liby take action 
and deliver on their sustainability commitments to close the loop for a 
circular economy, a greener planet and a better future."

Zhang Liping, General manager of Liby Research and Development Center said, "As 
a leading laundry brand in China, Liby won consumers' trust with high quality 
cleaning products and our belief in natural ingredients. Most of the laundry 
packaging in the market these days are non-recyclable, and as a brand, we feel 
responsible for reducing and eliminating plastic waste in our products. We are 
proud to embark on this journey with Dow through the fully recyclable 
INNATE(TM) TF-BOPE, minimizing the environmental impact of our packaging. This 
is especially timely with the government's push towards a circular economy with 
Guangdong National Development and Reform Commission recent announcement of the 
new rules on limitations and ban on using plastic products."

"We are thrilled to be supporting the introduction of China's first fully 
recyclable laundry packaging alongside Dow and Liby. Dow's INNATE(TM) TF-BOPE 
and film from Decro provided us with a unique design solution to create these 
fully recyclable packaging for Liby. At Kaida, environmental protection and 
manufacturing ecological products are a priority, and this opportunity 
illustrates the importance of collaboration and collective action in 
transforming how packaging is managed at its end of life," commented Guo Tao, 
General manager, Fujian Kaida.

Earlier in July this year, Dow announced[ 
https://corporate.dow.com/en-us/news/press-releases/dow-introduces-innate-tf-polyethylene-resins.html] 
its innovative and revolutionary brand extension, TF Polyethylene Resins for 
Tenter Frame Biaxial Orientation (TF-BOPE) films, to its family of INNATE(TM) 
Precision Packaging Resins. INNATE(TM) TF-BOPE aims to address the global 
industry's need for a high-performing, convenient and recyclable packaging 
material. Additionally, INNATE(TM) TF has been recognized as a 'design for 
recyclability' solution, enabling more plastic packaging to be recycled by 
allowing brands to design for recyclability right from the start.

As part of its 2025 Sustainability Goals, Dow is committed to collaborating 
with key stakeholders across the value chain to promote innovative and 
sustainable packaging solutions, driving the healthy and dynamic development of 
the plastics industry. INNATE(TM) TF-BOPE resins provide converters, brand 
owners and retailers with an innovative packaging solution that can achieve 
desired properties while being completely recyclable. This is possible because 
of the resins' unique molecular architecture that demonstrates outstanding 
physical properties as compared to traditional polyethylene products. 
Additional information about INNATE(TM) TF Polyethylene Resins for Tenter Frame 
Biaxial Orientation and current success stories are available at 
www.dow.com/InnateTF.

About Dow Packaging and Specialty Plastics

Packaging and Specialty Plastics (P&SP), a business unit of Dow (NYSE: DOW), 
combines core strengths of R&D, worldwide reach, broad product lines and 
industry expertise to deliver high performing technologies for end use markets 
in food packaging, personal hygiene, infrastructure, consumer goods and 
transportation. P&SP is one of the world's largest producers of polyethylene 
resins, functional polymers, and adhesives, and enabled by Pack Studios, is a 
leading innovator and collaborator across the value chain on sustainable 
application development and circular economy life-cycle design for plastics. 
www.dowpackaging.com

About Dow

Dow (NYSE: DOW) combines global breadth, asset integration and scale, focused 
innovation and leading business positions to achieve profitable growth. The 
Company's ambition is to become the most innovative, customer centric, 
inclusive and sustainable materials science company. Dow's portfolio of 
plastics, industrial intermediates, coatings and silicones businesses delivers 
a broad range of differentiated science-based products and solutions for its 
customers in high-growth market segments, such as packaging, infrastructure and 
consumer care. Dow operates 109 manufacturing sites in 31 countries and employs 
approximately 36,500 people. Dow delivered sales of approximately $43 billion 
in 2019. References to Dow or the Company mean Dow Inc. and its subsidiaries. 
For more information, please visit www.dow.com or follow @DowNewsroom on 
Twitter.

About Liby 

Liby is a leading brand of household detergents in China. Since its 
establishment in 1994, its products have been well received by consumers. As a 
leader in the field of home care, Liby gathers world-class technology, owns 
"China Light Industry Green Detergents" key laboratory and industry academician 
expert workstation in the industry, and has obtained 98 invention patents, 
which is 2-5 higher than domestic counterparts sum. Liby is also one of the 
makers of China's washing and care industry standards, and has led or 
participated in the formulation.

For more information, please visit their website 
here[http://brand.liby.com.cn/].

About Fujian Kaida

KAIDA GROUP is a company that specializes in flexible packaging, raw material 
film, injection molding and medical device packaging. Through more than ten 
years development, Kaida Group has become an impactful flexible packaging 
corporation in China. There are 11 gravure printing lines, 2 flexo printing 
lines, 13 dry-lamination and solvent-free lamination lines, 1 extrusion 
lamination production line with double die head, more than 100 of bag-making 
lines, 11 PE film-blowing lines, over 20 injection molding lines and 2 
cover-making lines as well as a GMP clean workshop at 100,000 level which can 
provide customers top-quality packaging of health and environmental protection 
in the field of food, pharmaceutical, daily chemicals and electronics etc. The 
company is approved by global standard of accreditation BRC, BV, ISO9001. Our 
products have won many national technology prizes and good reputation in the 
industry. The company also established offices in East and South in China and 
overseas.

SOURCE: Dow