-- Sophi.io, a suite of artificial-intelligence tools developed 
     by The Globe and Mail, wins global award for Technical 
     Innovation in the Service of Digital Journalism

Sophi.io ( 
https://c212.net/c/link/?t=0&l=en&o=2954374-1&h=2377876647&u=https%3A%2F%2Fsophi.io%2F&a=Sophi.io 
), The Globe and Mail's artificial intelligence-based automation and prediction 
engine, won the Online Journalism Award for Technical Innovation in the Service 
of Digital Journalism, handed out by the Online News Association (ONA).

Logo - 
https://mma.prnewswire.com/media/1315696/The_Globe_and_Mail_Inc__The_Globe_and_Mail_s_Sophi_io_Wins_Prest.jpg 


"For the business and structure of journalism, crucial priorities for the 
industry at this moment, the winning entry is high-impact technical innovation. 
It's especially useful for local newsrooms that are under-resourced," one judge 
said, according to the ONA.

Another judge described it as "a classic, chic way to work smarter, not 
harder," while another said the winning entry "presents a thoughtful bold, bold 
implementation of a tool that can significantly enhance the practice of online 
journalism."

Phillip Crawley, Publisher and CEO of The Globe and Mail, said: "I was happy to 
learn that the ONA chose Sophi as the winner for an award that focuses on 
innovation. Innovation is a key part of our mission at The Globe and Mail, and 
it's rewarding to see this recognized outside our walls. We will continue to 
transform the industry with Sophi.io."

Sophi is an artificial-intelligence system that helps publishers identify their 
most valuable content. It has powerful predictive capabilities – using natural 
language processing, it helps publishers understand which content to paywall to 
maximize subscription revenue, without sacrificing advertising revenue.

Sophi Automation ( 
https://c212.net/c/link/?t=0&l=en&o=2954374-1&h=1479142205&u=https%3A%2F%2Fyoutu.be%2FG8gpmUPangM%3Futm_source%3DCNW%26utm_medium%3DPR%26utm_campaign%3DSophi-OJA-PR&a=Sophi+Automation 
) autonomously curates digital content to find and promote the most valuable 
articles. It places 99% of the content on all of The Globe and Mail's digital 
pages, including its homepage and section pages. Sophi has been so successful 
that it is now being used for print laydown as well. Sophi is available to 
publishers across the globe to help their content producers focus on creating 
the best articles possible.

Greg Doufas, CTO of The Globe and Mail, said: "Sophi.io has been a tremendous 
joint effort between our data scientists and developers, as well as our 
extraordinary newsroom, who collaborated closely to shape and create something 
that has truly revolutionised the industry. We're very proud to accept such a 
prestigious global award – and we're looking for great partners who'd like to 
use Sophi as well."

In May, Sophi also won the 2020 North American Digital Media Award awarded by 
The World Association of News Publishers (WAN-IFRA) in the category of Best 
Digital News Start-up. This award honours news publishers that have delivered 
unique and original digital media projects in the past year.

Sophi was also shortlisted for other awards earlier this year, including by the 
International News Media Association for Best New Technology or Digital 
Product, and by Digiday for Best Revenue Diversification Strategy as well as 
for Best Digital Product Innovation.

About The Globe and Mail and Sophi.io

The Globe and Mail is Canada's foremost news media company, leading the 
national conversation and effecting policy change through brave, independent 
journalism since 1844. The Globe and Mail's award-winning coverage of 
busi¬ness, politics and national affairs reaches 6 million readers every week 
in print and online. The Globe believes the future of journalism lies in its 
ability to bring readers the stories they both want and need to know. That's 
why the company invested in innovative data science and hired data scientists 
from leaders in the tech industry to develop Sophi.io – an artificial 
intelligence system with predictive capabilities – and used it to automate 
content curation and promotion.

CONTACT: Jamie Rubenovitch, Head of Marketing, Sophi, The Globe and Mail, 
416-585-3355, jrubenovitch@globeandmail.com

Source - The Globe and Mail Inc.