Jim Beam(R) Bourbon, the number one selling bourbon in the world, has announced 
the launch of Lineage – a batched premium expression created by 
seventh-generation Beam Family Master Distiller, Fred Noe, and his son, Freddie.

The one-of-a-kind whiskey will be available to purchase in the global travel 
retail early 2021 for $250 (USD). Encompassing eight generations of expertise, 
knowledge and curiosity, Lineage, is the first bourbon from the Jim Beam 
portfolio to feature Freddie's name.

Aged in charred white oak barrels in Warehouse K since 2004, the exquisite 
bourbon is 15 years old and has the same mouthfeel for which Jim Beam is 
recognised. With the perfect proof of 110 (55% ABV) the whiskey has notes of 
spice, vanilla and caramel, ensuring a balanced finish. The bespoke bottle also 
features the iconic Jim Beam seal, making the whiskey instantly recognisable.

Fred Noe said: "Lineage represents a significant moment in the history of Jim 
Beam. Not only is it a collaboration between the seventh and eighth generation 
of distillers in our family, but it's a blend of the past, the present and the 
future."

Freddie Noe added: "I really enjoy breaking the rules and creating new and 
exciting expressions, so it was an honour to create this unique whiskey with my 
dad – one that's different from anything out there in the bourbon world."

Ed Stening, Head of Marketing Global Travel Retail at Beam Suntory, said: "The 
chemistry between the father and son duo is undeniable and has led to the 
creation of a truly unique whiskey. Championing innovation like this in travel 
retail is extremely important to us and something we're committed to as we look 
to ensure the growth of the channel."

About Beam Suntory Inc.

As a world leader in premium spirits, Beam Suntory inspires human connections. 
It was created in 2014 by combining the world leader in bourbon and the pioneer 
in Japanese whisky to form a new company with a deep heritage, passion for 
quality, innovative spirit and vision of Growing for Good.  Headquartered in 
Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of 
Japan.  For more information on Beam Suntory, its brands, and its commitment to 
social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

Photo - https://mma.prnewswire.com/media/1317136/JB_Lineage_Bottle.jpg 

SOURCE: Beam Suntory Inc.