Country for PR: China
Contributor: PR Newswire Asia (China)
Tuesday, October 27 2020 - 00:29
AsiaNet
GWM's POER Pickup Features 8AT for Global Launch
BEIJING, Oct. 26, 2020 /PRNewswire-AsiaNet/ --

- This Upcoming Launch Drives GWM Forward on its Internationalization Strategy

GWM (601633.SS/02333.HK), a world-renowned SUV and pickup manufacturer, is 
entering the international mainstream pickup truck market with the launch of 
POER pickup in the fourth quarter of this year, also targeting to rebrand its 
brand image by this intelligent safety pickup. Its intelligent safety features 
not only stand for GWM's forward looking to the technology development trend of 
auto industry and perspective layout of R&D, but also prove its innovative 
strength of pickup models and new firm step of internationalization strategy.

The First-ever 8AT Boosts Competitiveness and Brand Image

GWM has unveiled the powertrain combination of its overseas POER pickup, which 
will be equipped with the same one as in China. It is available with a 2.0L 
petrol engine and a 2.0L diesel engine, as well as a 6MT and 8AT transmission, 
to meet the diverse needs of wide-ranging customers. The POER is China's first 
pickup to boast 8AT, providing smoother gear shifts and faster response speed. 
Supplied by the world-renowned car parts maker ZF Friedrichshafen AG, the 
introduction of an automatic transmission is particularly important for 
international markets. The 8AT model thus not only enhances the competitiveness 
of GWM but paves the way for entering into more market segments. Moreover, 8AT 
complements the intelligent safety advantages of the POER, driving GWM forward 
in its re-branding and reshaping consumer perception of the brand.

GWM's Technology Platform Powers Global Product Adaptability

POER is built on GWM's P71 platform, which designs cars with a focus on safety, 
intelligence, lightweight, space, and scalability. It can design hundreds of 
vehicle models varying different sizes, power, and transmission, according to 
needs. Based on global standards for international markets, the P71 platform 
drives the core competitiveness of the POER pickup.

China's Leading Pickup Exporter

In September, GWM exported 2,470 pickups, a 60% increase month-on-month and a 
47% increase year-on-year. Demonstrating significant resilience, GWM has 
continued to recover and lead China's pickup exports. From January to September 
of this year, GWM exported 11,648 pickups, maintaining its position as China's 
largest pickup exporter for 22 consecutive years, with No.1 China pickup 
exporter to 45 countries around the world. GWM is entering a new era, as the 
launch of the POER provides a strong new impetus for growth.

Source: GWM
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