Country for PR: United States
Contributor: PR Newswire New York
Tuesday, October 27 2020 - 22:00
AsiaNet
Sojern Adds Metasearch to Multichannel Digital Marketing Platform Led by New Head of Product
SAN FRANCISCO, Oct. 27, 2020 /PRNewswire-AsiaNet/ --

Sojern ( 
https://c212.net/c/link/?t=0&l=en&o=2961574-1&h=114182686&u=https%3A%2F%2Fwww.sojern.com%2F&a=Sojern 
), a leading provider of digital marketing solutions for travel, today 
announced the addition of metasearch to its multichannel digital marketing 
platform designed for hotels, attractions and destinations. Now travel 
marketers can access all major digital marketing channels from a single 
provider: metasearch, display, native, video, connected TV, search, and social.

Logo  https://mma.prnewswire.com/media/249299/sojern_logo.jpg

For more than a decade Sojern has built tools to help customers drive more 
direct bookings to their websites. Underpinned by proprietary data science and 
machine learning technology, Sojern's Traveler Platform leverages travel data 
sourced from thousands of partners around the globe to provide unprecedented 
insight into the traveler path to purchase. This information is then used to 
optimize digital marketing campaigns in real time to reach travelers in the 
right channel at the right time.

"Like everyone in travel, Sojern was significantly impacted by COVID-19. It 
hasn't exactly been 'down time' for us, but we used the past few months to 
focus our business strategy and double-down on what's working: building a 
robust suite of solutions to drive bookings for hotels, attractions and 
destinations," said Kurt Weinsheimer, Chief Solutions Officer. "Putting it 
simply: We built the most intelligent multichannel digital marketing platform 
for travel in existence today."

These enhancements were driven by Weinsheimer and Sojern's new vice president 
of product, Dave Goulden ( 
https://c212.net/c/link/?t=0&l=en&o=2961574-1&h=3984076382&u=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fdave-goulden%2F&a=Dave+Goulden 
). Goulden joined at the onset of the pandemic and has been working diligently 
to ensure Sojern's solutions are ready to power long-term booking growth for 
clients.

"We believe travel will come back even stronger than before, so we're investing 
now to make sure we can be the best partner to our customers worldwide long 
after the pandemic has ended," said Goulden.

For more information about COVID-19 recovery, find industry research here ( 
https://c212.net/c/link/?t=0&l=en&o=2961574-1&h=3846126965&u=https%3A%2F%2Fwww.phocuswright.com%2FTravel-Research%2FConsumer-Trends%2FCOVID19-Path-to-Recovery-Series&a=here 
). For more information about Sojern, visit our new website: www.sojern.com.

About Sojern 
Sojern ( 
https://c212.net/c/link/?t=0&l=en&o=2961574-1&h=114182686&u=https%3A%2F%2Fwww.sojern.com%2F&a=Sojern 
) provides digital marketing solutions for the travel industry. Powered by 
artificial intelligence and traveler intent data, Sojern activates multichannel 
marketing solutions to drive direct demand. More than 10,000 hotels, 
attractions, tourism boards and travel marketers rely on Sojern to engage and 
convert travelers around the world.

SOURCE  Sojern

CONTACT:  Sojern Corporate and the Americas: Scott Thornburg, 
scott.thornburg@sojern.com or Europe, Middle East, Africa and Asia-Pacific: 
Teesta Raha, teesta.raha@sojern.com

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