-- Evolved CMG Offering Puts Collaboration at the Core of a Global Collective 
of Specialized Marketing Services Firms Designed to Deliver Effective, 
Integrated Solutions --

Interpublic Group (NYSE: IPG) announced today that it has evolved its 
Constituency Management Group (CMG), the holding company's global collective of 
28 marketing services and agency brands anchored by Weber Shandwick, Golin, 
Octagon, FutureBrand and Jack Morton, into an entity called IPG DXTRA. 

Logo - https://mma.prnewswire.com/media/1320232/IPG_DXTRA_Logo.jpg 

IPG DXTRA infuses the highly specialized group of companies with a powerful 
collaboration engine designed to enhance the impact and simplify the execution 
and management of integrated solutions.  It was born of increasing demand from 
clients to reimagine the traditional model to deliver approaches that are 
agile, inclusive, rooted in culture, measurably effective and efficient. 

The IPG DXTRA agencies offer clients best-in-class expertise across public 
relations, experiential, sports and entertainment, branding, digital 
experience, social content, influencer marketing and more.  The new branding 
also strengthens the group's link to parent company IPG for the Open 
Architecture solutions its companies deliver on shared clients around the globe.

"Independently, each agency is a powerhouse," said Andy Polansky, Chairman and 
CEO of IPG DXTRA. "When we bring any combination of this group together to 
solve for a client, we make great work and create extraordinary impact." 

Polansky notes that clients today are looking for different ways to succeed in 
complex business environments.  "We have seen how uniquely configured agency 
solutions and diverse teams can bring powerful business results," he said.  
"IPG DXTRA is built to deliver a highly strategic, focused approach to real 
integration.  It's a collaborative model that melds the power and vision of 
specialized organizations in a way that honors their differences and maximizes 
client investment."

He noted that the proposition is not so much aspirational as it is reflective 
of how IPG DXTRA firms are already working together to configure solutions for 
clients across diverse areas of expertise. "Nine out of ten of IPG DXTRA's 
largest clients tap our teams across channels and disciplines today," Polansky 
said.

Beyond the five core brands that span from public relations to experiential to 
sponsorship to branding, the IPG DXTRA global portfolio includes award-winning 
companies such as R&CPMK, which connects clients through entertainment, 
lifestyle, influence and pop culture; full-service digital marketing agency, 
Genuine; digital experience agency, Hugo & Cat; social content firm, That Lot; 
global influencer marketing agency, ITB; organizational and business 
transformation consultancy, United Minds; and earned-first advertising agency, 
The Brooklyn Brothers.

"IPG DXTRA's approach allows for agency brands to maintain their unique 
cultures and individuality while collaborating to help clients be more 
resilient and relevant in an increasingly complex world," Polansky said. "We 
are many brands and thousands of talented people with a shared purpose -- to 
bring business impact to our clients through creative and collaborative 
ingenuity because, above all else, we believe that good things happen when 
different people come together," Polansky added.   

Polansky took over as Chairman and CEO of IPG DXTRA (formerly the Constituency 
Management Group, or CMG) in July 2019 after serving as Weber Shandwick's CEO 
since 2012.   

The launch of IPG DXTRA follows the appointment of the management group's 
leadership team in late 2019 that includes Cathy Calhoun, Chief Growth Officer, 
Laura Schoen, Chief Healthcare Officer, Abby Gold, Chief Human Resources 
Officer, Margenett Moore-Roberts, Chief Diversity and Inclusion Officer, 
Christopher Carroll, Chief Financial Officer and Josh Kauffman, General Counsel 
and Senior Vice President, Business and Legal Affairs.

IPG DXTRA's companies include: Advantage, Cappuccino, Current Global, DeVries 
Global, dna Communications, Flipside, Frukt, FutureBrand, Futures Sport & 
Entertainment, Genuine, Golin, Hugo & Cat, ITB, Jack Morton, KRC Research, 
Milkmoney, Octagon Sports & Entertainment, Powell Tate, Prime Weber Shandwick, 
R&CPMK, Resolute Digital, ReviveHealth, That Lot, The Brooklyn Brothers, United 
Minds, UXUS, Virgo Health, Weber Shandwick. 

The new brand, identity and new website (www.IPGDXTRA.com) were developed by 
FutureBrand and Hugo & Cat, both part of the IPG DXTRA brand collective.   

ABOUT IPG DXTRA 
IPG DXTRA, part of Interpublic Group, is a global collective of 28 marketing 
specialty brands and more than 7,000 employees, anchored across Weber 
Shandwick, Golin, Octagon, Jack Morton and FutureBrand.   IPG DXTRA companies 
bring together unique combinations of in-demand skills and expertise for 
clients, including experiential, public relations, sponsorships, innovation, 
brand, influencer, digital, social and analytics in categories as diverse as 
sports, healthcare, entertainment, CPG, luxury, tech and financial services. 
For more information, please visit www.IPGDXTRA.com. 

About Interpublic 
Interpublic is values-based, data-fueled, and creatively driven. Major global 
brands include Acxiom, Craft, FCB (Foote, Cone & Belding), FutureBrand, Golin, 
Huge, Initiative, Jack Morton, MAGNA, McCann, Momentum, MRM//McCann, MullenLowe 
Group, Octagon, R/GA, UM and Weber Shandwick. Other leading brands include 
Avrett Free Ginsberg, Campbell Ewald, Carmichael Lynch, Deutsch, Hill Holliday, 
ID Media and The Martin Agency. For more information, please visit 
www.interpublic.com. 

SOURCE  IPG DXTRA

CONTACT: William Nikosey, IPG DXTRA, (908) 783-8091, wnikosey@IPGDXTRA.com