Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Thursday, October 29 2020 - 17:20
AsiaNet
Hilton Again Increases Flexibility and Value for Hilton Honors Members with New Program Extensions and Ability to Achieve Status Faster
TOKYO, Oct. 29, 2020/PRNewswire-AsiaNet/--

New program changes also include lowered Milestone Bonus and Gifting Status 
thresholds


During this challenging time for travelers, Hilton remains committed to 
providing maximum flexibility and value to its more than 108 million Hilton 
Honors(https://www.hilton.com/en/hilton-honors/) members and guests around the 
world – from status and Points extensions to more contactless experiences 
through the award-winning Hilton Honors app – to ensure the safest and most 
enjoyable travel possible.

Today, Hilton Honors, the guest loyalty program of Hilton's world-class 
portfolio of 18 brands, has implemented several new program adjustments to 2020 
and 2021 policies, including:

-Extending Points Expiration so that no Points will expire until December 31, 
2021. 
-Reducing Status Qualification Requirements by 50 percent across all tiers, 
including stays, nights and Base Points in 2021, to allow members to achieve 
status in half the time. For example, this means to earn Gold status, a member 
must complete 20 nights, 10 stays or 37,500 Points instead of 40 nights, 20 
stays or 75,000 points. And, as previously announced, all 2020 nights will 
automatically roll over to the 2021 calendar year to help Hilton Honors members 
upgrade their tier status even faster. 
-Lowering Milestone Bonus Night Threshold to begin at 20 nights in 2021 (was 
previously 40 nights) to align with new Gold status qualification and allow 
members to earn rewards faster. Gold members will earn 10,000 Bonus Points for 
20 nights stayed and will continue earning the additional 10,000 Bonus Points 
every 10 nights above that level in a calendar year. At 60 nights, a member 
would still earn the additional Milestone Bonus of 30,000 Bonus Points. 
-Extending Status to March 31, 2022 for Silver, Gold and Diamond members that 
were set to downgrade in 2020 or 2021. This means members can keep their status 
longer and continue to enjoy their benefits. 
-Reducing Gifting Status Night Threshold to the new Diamond status night 
qualification. Diamond members who stay 30 nights in 2021 will be able to gift 
Gold status (was previously 60 nights) or 60 nights to upgrade the gift to 
Diamond status (was previously 100 nights).

"As we near the end of 2020, we know travelers are looking ahead to what next 
year holds, which is why we want to continue supporting our loyal Hilton Honors 
members when they are ready to make new travel memories again," said Mark 
Weinstein, senior vice president and global head, marketing & loyalty. "So, we 
are pleased to announce these industry-leading adjustments to our Hilton Honors 
policies to not only let our members know we have them covered, but also 
provide our guests with even more flexibility." 

Additionally, Hilton offers greater flexibility and more opportunities for 
members to use their Points outside of redemption for stays. Throughout the 
year, Hilton Honors members can redeem their Points for a range of exciting 
experiences through the Hilton Honors Experiences( 
https://experiences.hiltonhonors.com/search/experiences/dates/points/isynmv1/alla/list?pgmode1=extended-search&sid=1101241&rc=24&availQtyLow=1&availQtyHigh=50001&sort=searchscore_desc&queryFieldJoinWithOR=N&promoGroupList%5B0%5D.strValue1=all&promoGroupList%5B1%5D.strValue1=en_US&qt%5B0%5D.type=openbrac&qt%5B1%5D.type=fieldsearch&qt%5B1%5D.name=desc&qt%5B1%5D.defValue1=*&pgcust1=&query=&qt%5B1%5D.value1=&qt%5B2%5D.type=closebrac&qt%5B3%5D.type=operand&selectedCatId=15160&qt%5B4%5D.type=fieldsearch&qt%5B4%5D.name=panname_country_s&qt%5B4%5D.defValue1=*&qt%5B4%5D.value1=JPN&qt%5B5%5D.type=operand&qt%5B6%5D.type=openbrac&qt%5B7%5D.type=fieldrange&qt%5B7%5D.name=panname_eventdate_dt&qt%5B7%5D.defValue1=2010-02-01&qt%5B7%5D.defValue2=2025-02-01&qt%5B7%5D.value1=&qt%5B7%5D.value2=&qt%5B8%5D.type=operor&qt%5B9%5D.type=fieldrange&qt%5B9%5D.name=panname_eventdate_dt&qt%5B9%5D.defValue1=1970-01-01&qt%5B9%5D.defValue2=1970-01-01&qt%5B10%5D.type=closebrac&qt%5B11%5D.type=operand&qt%5B12%5D.type=fieldrange&qt%5B12%5D.name=currentBid&qt%5B12%5D.defValue1=0&qt%5B12%5D.defValue2=1000000&qt%5B12%5D.value1=&qt%5B12%5D.value2=&pointsSelect=-) 
platform. This specially curated collection of experiences ranges from 
indulging in delicious Japanese Wagyu beef and local sake, savoring premium 
sushi made with seasonal seafood, to relaxing with an immersive spa treatment 
session.

Great Ways to Earn & Redeem Hilton Honors Points 

Hilton Honors continues to offer meaningful ways for members to earn and redeem 
Points in their everyday lives. In addition to redeeming Points on hotel stays, 
charitable contributions and various partners, for a limited time, members can:

-Earn Double Bonus Points and Double Night 
Credits(https://www.hiltonhonors.com/doublerewards) when they enroll in the 
Double Rewards promotion and complete a stay by the end of the year meaning 
every night a member stays counts twice towards earning the next tier status, 
plus, even more Points to use toward a future hotel stay.  
-Buy Points* through the Purchase Page( 
https://www.hilton.com/en/hilton-honors/login/?forwardPageURI=https%3A%2F%2Fwww.hilton.com%2Fen%2Fhilton-honors%2Fguest%2Fpurchase-points%2F) 
by the end of the year to receive a 100 percent bonus, meaning purchase 10,000 
Points, receive an additional 10,000 Points. 
-Earn Double Event Planner Points with the Hilton EventReady Flexible Offer. As 
an extension to Hilton EventReady with CleanStay, this flexible offer applies 
to events booked through December 31, 2020, for meetings or events occurring 
now through May 31, 2021. Members in the Event Planner 
Program(https://www.hilton.com/en/hilton-honors/events-planner/) can now 
receive double Hilton Honors Points (2 Points per eligible $1 spent) in 
addition to extended flexibility allowing meetings and events to cancel without 
penalty up to eight days in advance of arrival. 

For the latest information on Hilton Honors program adjustments, booking and 
reservations, travel safety and more, visit 
covid.hilton.com/#honors(https://covid.hilton.com/#honors). To join Hilton 
Honors, enroll for free at 
HiltonHonors.com(https://www.hilton.com/en/hilton-honors/events-planner/).

*Minimum purchase required

About Hilton Honors

Hilton Honors is the award-winning guest loyalty program for Hilton's 18 
world-class brands comprising more than 6,200 properties in 118 countries and 
territories. Hilton Honors members who book directly through preferred Hilton 
channels have access to instant benefits, including a flexible payment slider 
that allows members to choose nearly any combination of Points and money to 
book a stay, an exclusive member discount, and free Standard WiFi. Members also 
have access to contactless technology exclusively through the industry-leading 
Hilton Honors mobile 
app(https://apps.apple.com/us/app/hilton-honors/id635150066) where Hilton 
Honors members can check-in, choose their room and access their room using 
Digital Key. Hilton Honors offers its 108 million members hundreds of ways to 
earn and redeem Points. Members can redeem their Points for free nights, 
premium merchandise and items on Amazon Shop with Points, and make charitable 
contributions. The program is free to join, and travelers may enroll online by 
visiting www.hiltonhonors.com. Learn more about Hilton Honors at 
newsroom.hilton.com/hiltonhonors(https://newsroom.hilton.com/hiltonhonors), and 
follow Hilton Honors on Facebook( 
https://m.facebook.com/Hilton?refsrc=https%3A%2F%2Fwww.facebook.com%2FHiltonHonorsCA%2F&_rdr), 
Twitter(https://twitter.com/hiltonhonors), and Instagram( 
https://www.instagram.com/accounts/login/?next=/hiltonhonors/%3Fhl%3Den).

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a 
portfolio(https://www.hilton.com/en/corporate/) of 18 world-class brands 
comprising more than 6,200 properties with more than 983,000 rooms, in 118 
countries and territories. Dedicated to fulfilling its mission to be the 
world's most hospitable company, Hilton welcomed more than 3 billion guests in 
its 100-year history, earned a top spot on the 2019 World's Best Workplaces 
list, and was named the 2019 Global Industry Leader on the Dow Jones 
Sustainability Indices. In 2020, Hilton 
CleanStay(https://www.hilton.com/en/corporate/cleanstay/) was introduced, 
bringing an industry-defining standard of cleanliness and disinfection to 
hotels worldwide. Through the award-winning guest loyalty program Hilton 
Honors, the 108 million members who book directly with Hilton can earn Points 
for hotel stays and experiences money can't buy, plus enjoy instant benefits, 
including digital check-in with room selection, Digital Key, and Connected 
Room. Visit newsroom.hilton.com(https://newsroom.hilton.com/) for more 
information, and connect with Hilton on 
Facebook(https://m.facebook.com/hiltonnewsroom), 
Twitter(https://twitter.com/hiltonnewsroom), 
LinkedIn(https://www.linkedin.com/company/hilton), 
Instagram(https://www.instagram.com/accounts/login/?next=/hiltonnewsroom/) and 
YouTube(https://www.youtube.com/hiltonnewsroom).

SOURCE:  Hilton

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Translations

Japanese