Suning Holdings Group, China's leading O2O smart retailer, announced that it 
will introduce new overseas products at China International Import Expo ("CIIE" 
and "the Expo") to Chinese consumers, along with its subsidiary Carrefour China 
and Laox. With its smart retail solution, the Group is also set to establish 
partnerships with global brands and companies to bring more high-quality 
products into China.

Running from November 5-10 in Shanghai, the third edition of CIIE is China's 
largest import-oriented trade fair dedicated to international companies that 
are scouting new business opportunities in Chinese consumer markets. 

As one of the biggest exhibitors and buyers at the Expo, Suning will increase 
the purchase of products from countries in Europe and the Americas as part of 
its ongoing efforts to strengthen cooperation with international home 
appliances and 3C (computer, communication and consumer electronics) brands. As 
China's fast-moving consumer goods (FMCG) sector continues to benefit from 
rising incomes and living standards over the past years, Suning will also 
prioritize the procurement of FMCG goods, which will account for 60% of total 
procurement contracts, with food being the largest category.

Carrefour China will ink contracts with Italian Trade Agency (ITA) and 
Brazilian meat processing giant JBS Group, as well as brands from New Zealand, 
Singapore and the United States. Meanwhile, Suning International will sign 
procurement orders with Italian fragrance brand Gellé Frères, Korea Post 
Shopping and the Government of Quebec in Canada.

As the Expo coincides with the Suning 11.11 shopping festival, Suning will also 
participate in the investment, procurement and sales-related promotional 
campaigns for the third CIIE. Carrefour will launch an imported food festival 
across China, bringing consumers the same products showcased at the Expo while 
offering a 50% discount on its selection of imported food.

At the first CIIE, Suning reached cooperation with enterprises from over 20 
countries across Europe, Japan and North America. The sales growth of overseas 
brands on the Suning platform maintained a growth rate of up to 200%. The 
second CIIE saw Suning establish long-term partnerships with over 20 suppliers 
from Italy, France, Germany, Japan, South Korea and the US. Through cooperation 
with ITA, Suning launched the "Italian Pavilion" on its online platform, which 
features 119 Italian brands with a total purchase volume reaching RMB 120 
million. Over 150 brands are expected to join Suning International by the end 
of 2020 and the total purchase volume is projected to exceed RMB 300 million. 

As a global leading smart retail service provider, Suning has become a bridge 
between overseas brands and Chinese consumers. Suning has established a 
brand-new global supply chain ecosystem by leveraging the platform advantages 
of CIIE, and introduced more high-quality international products to meet the 
demand of domestic consumers. At the same time, the company has harnessed its 
localized smart retail solution to help global brands penetrate the Chinese 
market with speed and precision.

"Suning continues to increase efforts to open our platform to global partners 
through forging partnerships with more global brands. Over the last two years, 
Suning has actively strengthened our global supply chain system through 
extensive collaboration with CIIE, which allows Suning to bring more Chinese 
goods to the international market and strengthen our competitiveness on the 
global stage," said Zhang Jindong, chairman of Suning.

About Suning Holdings Group

Founded in 1990, Suning is one of the leading commercial enterprises in China 
with two public companies in China and Japan. In 2020, Suning Holdings Group 
ranked second in the top 500 non-state owned enterprises in China with annual 
revenues of RMB 665.259 billion (approximately US $97 billion) and continued to 
top the list of Internet retailing category. Adhering to the enterprise mission 
of "Leading the Ecosystem across Industries by Creating Elite Quality of Life 
for All", Suning has strengthened and expanded its core business as retail 
through a corporate ecosystem comprised by multiple vertical industries, 
including commercial real estate, financial services and sports. Suning.com, 
the main subsidiary pioneering in online and offline retailing, has been listed 
in the Fortune Global 500 for four successive years from 2017 to 2020.

SOURCE  Suning Holdings Group 

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   Caption: The Booth of Carrefour China at CIIE 2020