-- Office is based in Manchester, England, and is headed by veteran industry 
sales executive, Oliver Williams.

Cra-Z-Art, a prime manufacturer and leader in trendy toy, arts and crafts kits, 
puzzles and school supplies, announced today that they have opened their first 
international sales office in Manchester, England. The office is headed by 
longtime toy industry sales executive, Oliver Williams, who was hired in July. 
The announcement comes as the company is seeing steady international growth and 
the new office will help support and nurture new and existing business 
relationships.

Logo - https://mma.prnewswire.com/media/412674/Cra_Z_Art_logo.jpg 

Located in Manchester's city center, Cra-Z-Art's office will facilitate all 
internationally-focused sales, marketing, and administrative activities. The 
showroom will exhibit over 200 specially selected products, a mixture of 
trending titles, evergreen favorites, licensed and unlicensed products, STEM 
learning activities, all featuring creative, imaginative play at their heart.

Cra-Z-Art, headquartered in the United States, produces and globally markets 
such popular toy items as Arts and Craft kits, Kodak Jigsaw Puzzles, Art 
Supplies, Cra-Z-Loom, Softee Dough, The Real Cotton Candy Maker, Shimmer 'n 
Sparkle Girls Activity Kits, and Nickelodeon compounds. The items are available 
at major retailers as well as specialty stores. The company also sells items on 
its website, www.cra-z-art.com.

Cra-Z-Art was founded in 2008 by Lawrence Rosen, a third-generation toy 
entrepreneur and veteran of the toy industry. He is well known as a passionate 
and creative product and packaging idea man. After successfully leading the 
sale of his family's former toy company, Larry found that he couldn't stay away 
from the industry he loved, so he started Cra-Z-Art - the family has been in 
the toy industry for over 97 years. The company has grown quickly in sales, 
becoming a leader in trendy toy and school supply products. Overall, Mr. Rosen 
has sold billions of dollars in toy merchandise during his illustrious career. 
Internationally, Cra-Z-Art has already forged a number of strong distribution 
partnerships, with this move representing further investment. Cra-Z-Art will be 
offering international customers China consolidation of all brands under one 
roof. The items will be available at market leading prices without minimum 
order quantity restrictions.

"We're excited to be opening our new international sales office and showroom in 
Manchester (UK), local to many of our key strategic partners. The European 
office will support the growth of the many brands in Cra-Z-Art's portfolio. 
We're committed to strongly supporting retail and distribution partners. The 
establishment of a permanent base in Europe is a sign of the commitment we are 
making to nurture the growth of our international market. Oliver's enthusiasm, 
vast toy experience, knowledge of international markets, and insights as a 
former brand owner and principal makes him a great fit for our team. We're very 
pleased to have him on-board and confident that together we'll take Cra-Z-Art 
to new strengths internationally," said Rosen.

"We're signing more international licensing agreements and supplying more 
diverse, innovative products than ever before, supporting our international 
partners with a dedicated international sales and marketing team will grow our 
business and develop new opportunities. As one of the world's leading brands in 
Arts and Crafts, Compounds, Stationery, Puzzles, licensed and non-licensed 
goods, we feel we have a lot to offer. The establishment of a permanent base in 
Europe is a sign of the commitment we are making to nurture the growth of our 
international market," added Nellie Mahabir, CEO of Cra-Z-Art.

When commenting on his appointment as V.P. of International Sales, Oliver 
Williams gave his reaction, "As opportunities go, this is as good as it gets! 
I've watched Cra-Z-Art launch one hit product after another. The speed to 
market, the quality of product, and the scope of Cra-Z-Art's offerings have 
always been impressive. Having joined, I see how energy and passion are present 
right across the company from Larry and Nellie and all the way through the 
various teams, and departments that together combine to form Cra-Z-Art. I'm 
both humbled and thrilled to have the chance to work with such a capable team, 
and I can't wait to contribute to the success of Cra-Z-Art and its partners 
alike."

The Manchester, England office is currently open for business.

About CRA-Z-ART

CRA-Z-ART, based in Randolph, NJ, (USA) offers original, creative, exciting and 
trendy activity, toy, art and stationery products. The CRA-Z-ART management 
team has over 120 years of experience in creating, manufacturing and marketing 
stationery and activities products. At CRA-Z-ART, we clearly understand the 
needs of the retailer and the desires of our consumers. We make it a point 
daily to be....Always creative! To learn more, please visit: www.cra-z-art.com.

CONTACT: Charlie Zakin
         Cra-Z-Art
         +1-973-598-3800 x 256

         CZAKIN@CRA-Z-ART.COM 
  
SOURCE:  Cra-Z-Art