Continuing its product momentum, Blis, the trusted leader in location-powered 
advertising and analytics, has today announced the launch of Prospect 
Targeting, an innovative addition to its product suite. The new product 
combines Blis' valuable and accurate location data with customer 
characteristics and online behaviours. It gives the world's biggest brands a 
powerful tool to find, target and reach more customers like their current ones 
and drive them in store or online this holiday season.

Prospect Targeting works by combining the accurate real-world behaviours that 
only movement data can provide, with consumer data such as car and home 
ownership, household income and lifestyles, as well as demographic and 
socio-economic factors. Additionally, it incorporates online behaviours, 
including what apps consumers use, what websites they browse, what games they 
play and what times of day and days of week they use their devices, resulting 
in deep insights into a brand's customers. 

Using intelligent affinity and index modelling, this new product enables brands 
to expand their customer base by finding and targeting new and lapsed customers 
at scale without reliance on personal data. Built with consumer privacy at the 
forefront, Prospect Targeting future proofs Blis' offering by using only 
aggregated and anonymised data throughout. 

Speaking on the announcement Aaron McKee, CTO at Blis said, "With the holidays 
just around the corner, brands are trying to re-engage with their customers and 
prospect new audiences after a year of dramatic change that has been difficult 
for retailers, and indeed all verticals. With Prospect Targeting, we're giving 
companies an edge by enabling them to reach a whole new customer base with the 
precision of location-based retargeting and the scale of TV audience targeting. 
Connecting customer characteristics with online activity and Blis' accurate 
real-world behavioural intelligence will help brands find more customers like 
the ones already buying and drive sales – both in store and online."

In April, Blis responded to the growing crisis quickly by releasing Habits to 
Home Targeting to address the challenges faced by brands reaching a 'stay at 
home' COVID world. With the addition of this latest product, Blis is now 
helping brands rebuild and expand their audience to drive more customers in 
store or online at a time when boosting sales matters most. 

About Blis

Blis is the trusted leader in location-powered advertising and analytics, 
helping brands understand, reach and engage consumers globally to deliver 
measurable results. Because location data is the most accurate indicator of 
'real' behaviour and intent at scale vs any other type of data, Blis uses this 
data to map real-world consumer behaviours based on where people are and where 
they've been, uncovering the truth about what people actually do.

Blis' Smart Platform provides unmatched transparency, accuracy and scale. Its 
four tried and tested proprietary technologies – Smart Pin, Smart Scale, Smart 
Places and Smart Households – allow for more effective planning, activation and 
measurement for marketers and business decision makers alike. 

Established in the UK in 2004, Blis now operates in more than 40 offices across 
five continents. Working with the world's largest and most customer-driven 
companies across all verticals including Unilever, Samsung, McDonald's, HSBC, 
Mercedes Benz and Peugeot, as well as every major media agency, Blis reaches 
over a billion mobile devices a year. 

To learn more, visit blis.com.

Source: Blis