Country for PR: United Kingdom
Contributor: PR Newswire Europe
Friday, November 13 2020 - 18:00
AsiaNet
AlpVision to offer free of charge security feature to protect COVID-19 relevant medicines against counterfeiting
VEVEY, Switzerland, Nov. 13, 2020 /PRNewswire-AsiaNet/ --

On November 13th, 2020, AlpVision is launching the "AlpVision COVID-19 
Initiative" helping pharmaceutical companies to protect COVID-19 relevant 
medicines against counterfeiting.

COVID-19 has caused not only a worldwide health crisis, but also created 
unprecedented economic challenges. In response, AlpVision has decided to launch 
the "AlpVision COVID-19 Initiative". The initiative supports pharmaceutical 
companies by providing them for free with the necessary tools to protect 
COVID-19 relevant medicines and vaccines against counterfeiting.

To do so, AlpVision will provide pharmaceutical companies and their suppliers 
with all necessary tools to deploy the Cryptoglyph on their packaging. The 
AlpVision Cryptoglyph [https://alpvision.com/brand-protection/#cryptoglyph]is a 
digital security feature which can be implemented and deployed within just a 
few weeks. The Cryptoglyph is invisible to the human eye and authentication of 
a product protected with a Cryptoglyph is done using a regular smartphone. 
Securing of packaging with a Cryptoglyph is very easy as it neither changes the 
standard production process, nor requires additional consumables. In addition, 
the smartphone applications connect to AlpVision's Brand Monitoring System 
(BMS)[https://alpvision.com/brand-protection/#bms], a centralized server 
platform through which pharmaceutical companies are able to monitor in 
real-time product authentication activities and gain important insight into 
counterfeiting activities. 

The "AlpVision COVID-19 Initiative" starts on November 13th, 2020, and 
subscription will run for an initial period of three months. Participating 
companies will be able to protect their COVID-19 relevant products with zero 
additional cost for the authentication feature. AlpVision will provide this 
service gratuitously until the pandemic is officially declared as ended by the 
World Health Organization. Companies interested in participating in the 
initiative are invited to contact AlpVision. More information can be found 
online at www.alpvision.com/Covid/. 

ALPVISION – MORE THAN ANTI-COUNTERFEIT SOLUTIONS

AlpVision was founded in 2001 and is the world's leader in digital 
anti-counterfeiting technologies for product authentication and counterfeit 
protection. AlpVision's digital anti-counterfeiting solutions for product 
authentication are applicable to a wide variety of items, including packaging 
and labelling, plastic and metal products, and high-value documents. AlpVision 
anti-counterfeiting solutions are commercialized worldwide under license 
agreements as entirely customizable turnkey computerized systems. Today 
AlpVision protects over 30 billion of products each year. More information is 
available at www.alpvision.com. Join us on LinkedIn 
[https://linkedin.com/company/alpvision] and follow us on 
Twitter[https://twitter.com/alpvision].

Cryptoglyph and AlpVision are registered trademarks of AlpVision SA. Smart 
Embossing, AlpVision Fingerprint® and Krypsos are trademarks of AlpVision SA.

Contact:
Martin Kutter 
+41 21 948 6464   
avinfo-20@alpvision.com

Photo - https://mma.prnewswire.com/media/1332078/AlpVision_Authentication.jpg
Logo - https://mma.prnewswire.com/media/1332077/AlpVision_Logo.jpg 

Source:  AlpVision
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