GVC Holdings PLC (LSE: GVC), the global sports-betting and gaming group whose 
brands include Ladbrokes, Coral, bwin, Sportingbet, partypoker and BetMGM, is 
today setting out ambitious plans for the future under its two core strategic 
pillars of sustainability and growth.

These plans will be driven by the Group's leading proprietary technology and 
supported by a range of strategic initiatives, launched today. They include a 
new corporate identity, a commitment to operating in 100% regulated markets, 
and new technology-driven protection for customers.

To reflect the Group's ambition to be the world leader in sports betting and 
gaming entertainment, GVC is today announcing that, subject to shareholder 
approval, it will be renamed as Entain plc.  

"Today marks an exciting new chapter for the Group, and an important step 
forward in achieving our ambition of being the world leader in sports betting 
and gaming," said Shay Segev, Chief Executive. "Under our new corporate 
identity, we will continue to use our unique technology platform to grow in 
both existing and new markets, innovate, reach new audiences, enhance the 
customer experience, and provide industry-leading levels of player protection.

We are absolutely committed to pursuing the highest standards of corporate 
governance, to providing outstanding career development opportunities for our 
colleagues, and to supporting the communities in which we operate."

Sustainability Charter Launched

The Group underpinned its commitment to raising standards in responsible gaming 
with the launch of a new Sustainability Charter today, committing to:  

    --  An exclusive focus on regulated markets: a commitment that, by the end 
        of 2023, 100% of the Group's revenue will come from markets that are 
        nationally regulated - with 99% from regulated or regulating markets by 
        the end of 2020 
    --  Continuing to lead on responsible gambling: launching the Advanced 
        Responsibility & Care ("ARC") programme, which uses proprietary 
        technology to further enhance player protection through additional 
        checks as well as improved monitoring and interventions 
    --  Embedding responsible gambling into our remuneration policy 
    --  Pursuing the highest standards of corporate governance 
    --  Investing in people and local communities with the launch of the Entain 
        Foundation, which is committed to donating GBP100 million over the next 
        five years to provide further support to the international communities 
        in which we operate. In the UK this includes our new Pitching In 
        programme, to support grass roots sports and sports people.

Growth: four key drivers

We have a range of exciting growth opportunities that can significantly 
increase the scale of the Group over the next three to five years.  These 
opportunities are based on four strategic imperatives:

    1.  Leadership in the US: we have a clear ambition to be the leading 
        operator in the US through BetMGM, our joint venture with MGM Resorts. 
    2.	Grow our core markets: we have achieved a huge amount in our existing 
        markets, but there is still substantial headroom for further growth. 
    3.  Enter new markets: we see significant opportunities for expansion into 
        new regulated markets through organic opportunities as well as M&A. 
    4.  Expand to new audiences: new technology-enabled forms of entertainment 
        are constantly emerging, and we intend to be at the forefront of 
        capturing them.  For instance, eSports and digital gaming are becoming 
        the hub for a rapidly growing audience out of which are evolving new 
        betting markets, and we see significant potential for us in this area.

For further details, please visit: https://gvc-plc.com/news/

About GVC Holdings PLC

GVC Holdings PLC (LSE:GVC) is a FTSE100 company and is one of the world's 
largest sports-betting and gaming groups, operating both online and in the 
retail sector. The Group owns a comprehensive portfolio of established brands; 
Sports Brands include bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds and 
Sportingbet; Gaming Brands include CasinoClub, Foxy Bingo, Gala, Gioco 
Digitale, partypoker and PartyCasino. The Group owns proprietary technology 
across all of its core product verticals and in addition to its B2C operations 
provides services to a number of third-party customers on a B2B basis. The 
Group has also entered into a joint-venture with MGM Resorts to capitalise on 
the sports-betting and gaming opportunity in the US. The Group is tax resident 
in the UK with licenses in more than 20 countries, across five continents.

For more information see the Group's website: www.gvc-plc.com 

SOURCE: GVC Holdings Plc

Tessa Curtis,Head of Media Relations, GVC Holidngs, media@gvcgroup.com,+350 200 
78700