-- MQA Users have Doubled Since 2019 on TIDAL -- TIDAL HiFi Users Now Stream 40% More Tracks in Master Quality than Last Year Today, global music and entertainment streaming platform, TIDAL, added millions of tracks in MQA from Warner Music Group to its Masters catalog. TIDAL, in partnership with MQA (Master Quality Authenticated), provides guaranteed delivery of the original sound recording with TIDAL Masters. Now music fans can listen to an expanded Masters catalog, featuring iconic albums from artists such as The Notorious B.I.G., Missy Elliott, LCD Soundsystem, Madonna and more. MQA, led by Bob Stuart, who this year became the first audio engineer to receive the Prince Philip Award from the Royal Academy of Engineering, has pioneered an entirely new way of coding digital audio based on key insights into how humans hear. Key to the technology is MQA's built-in authentication to confirm that the listener is getting the exact sound created in the studio. Additionally, MQA addresses the issue that when analogue sound is turned into digital, the process introduces time-smearing artefacts that blur sounds unnaturally. MQA solves these problems, and then the MQA decoder in the TIDAL app ensures the conversion back to analogue preserves the music's pristine clarity. Bob Stuart, MQA Founder, explained, "By paying great attention to the nature of sound and the way we hear, MQA opens a clear window and delivers all the detail and nuance of the original song. The music industry's catalog contains millions of significant performances from the early days of CD where, sometimes, the recording was created in 44.1kHz 16bit and where no alternative existed. We are delighted that Warner Music Group is bringing this content to TIDAL." "TIDAL Masters offer the best sound available. As consumers' expectations of high quality experiences increase, TIDAL's audio innovation sets the bar for music listening," said Lior Tibon, TIDAL COO. "Not only can members hear music exactly as their favorite artists recorded it, but with recent platform enhancements, the experience is as seamless as ever." In response to listeners' requests to make it easier to listen to and discover more Masters tracks, TIDAL has added 'Master Edition' Artist Radio and Track Radio. TIDAL members can listen to radio stations in the best quality available containing Masters only songs, uninterrupted. In conjunction, TIDAL is adding the Master Edition of My New Arrivals, a personalized playlist of new music in full master quality audio for members based on their listening habits. Using less bandwidth, MQA technology packages and delivers master quality audio to music fans making MQA files accessible to listeners on-the-go, with any headphones. To further support a harmonious listening experience, TIDAL recently launched the "Connect" feature, which allows users to stream music from its HiFi tier directly to connected devices, including: Bluesound, Cambridge Audio, DALI, KEF, iFi audio, Lyngdorf, Monitor, NAD, and Naim Audio. Through TIDAL Connect, the platform's unparalleled lossless audio quality can now be seamlessly experienced on members' favorite devices with the touch of a button. For more information on how to connect, visit https://TIDAL.com/Connect TIDAL offers the largest MQA catalog outside of China. In addition, TIDAL offers music lovers unlimited access to its extensive catalog of over 70 million tracks across all genres, thousands of expertly curated playlists by TIDAL's seasoned editorial team, and endless artist radio stations. TIDAL HiFi at a Glance A TIDAL HiFi membership allows you to listen to the best quality sound based on your settings, selected playback device, and data availability. The HiFi tier offers a number of streaming options, including: HiFi - High-fidelity sound comes from uncompressed music files. TIDAL HiFi utilizes FLAC, a more robust file format. In contrast, MP3 files are compressed to decrease file size, which can remove audio details, which can reduce sound quality. FLAC offers CD-quality audio in its purest form (1411kbps or 16bit / 44.1kHz) Master - Authenticated and unbroken files with the highest possible resolution-as flawless as it sounded in the mastering suite. And exactly as the artist intended. Dolby Atmos - An immersive audio experience. Dolby Atmos Music allows sounds to be precisely placed, adding dimensionality to create a full audio atmosphere. Sony 360 Reality Audio - An immersive experience using Sony's spatial audio technology to map out sound at any point or distance from your ears. This new listening experience is the culmination of years of acoustic and physiological studies of how we hear and place sounds. Learn more on https://tidal.com/sound-quality About TIDAL TIDAL is an artist-owned global music and entertainment platform that brings artists and fans closer together through unique original content and exclusive events. Available in 56 countries, the streaming service has more than 70 million songs and 250,000 high quality videos in its catalog along with original video series, podcasts, thousands of expertly curated playlists and artist discovery via TIDAL Rising. With the commitment of its owners to create a more sustainable model for the music industry, TIDAL is available in premium and HiFi tiers-recordings which includes Master Quality Authenticated (MQA), Sony's 360 Reality Audio recordings, and Dolby Atmos Music. About MQA Using pioneering scientific research into how people hear, MQA has created a technology that captures the sound of the original studio performance. The master MQA file is fully authenticated and is small enough to stream, while also being backward compatible, so you can play MQA music on any device. MQA's award-winning technology is licensed by labels, music services and hardware manufacturers worldwide and is certified by the RIAA. For more information visit www.mqa.co.uk Follow MQA on: Facebook ( https://c212.net/c/link/?t=0&l=en&o=2978976-1&h=4098540880&u=https%3A%2F%2Fwww.facebook.com%2Fmqasound%3Fref%3Dhl&a=Facebook ), Twitter ( https://c212.net/c/link/?t=0&l=en&o=2978976-1&h=2304556436&u=https%3A%2F%2Ftwitter.com%2FMQAMusic&a=Twitter ), YouTube ( https://c212.net/c/link/?t=0&l=en&o=2978976-1&h=1867872207&u=https%3A%2F%2Fwww.youtube.com%2Fchannel%2FUC9ey1O3A4d0N7esM-rySf7Q&a=YouTube ), Instagram ( https://c212.net/c/link/?t=0&l=en&o=2978976-1&h=2640715212&u=https%3A%2F%2Fwww.instagram.com%2Fmqa_sound&a=Instagram ), LinkedIn ( https://c212.net/c/link/?t=0&l=en&o=2978976-1&h=2461624835&u=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmqa-ltd-%2F&a=LinkedIn ) Press site: www.mqa.co.uk/press-and-pr SOURCE: TIDAL CONTACT: Alisa Finkelstein, afinkelstein@mww.com