Country for PR: United States
Contributor: PR Newswire New York
Monday, November 16 2020 - 09:01
AsiaNet
Australian Crypto Exchange CEO Argues to Move All Long-Term Digital Asset Storage Offline
SYDNEY, Nov. 16, 2020 /PRNewswire-AsiaNet/ --

-- Alex Harper, the founder of Australia's fastest-growing online 
cryptocurrency exchange, Swyftx, recently reminded his community that offline 
storage is the superior option for long-term crypto holding as soon as crypto 
is purchased on an exchange. 

The CEO of Swyftx ( 
https://c212.net/c/link/?t=0&l=en&o=2980729-1&h=3922519504&u=https%3A%2F%2Fhelp.swyftx.com.au%2Fen%2Farticles%2F4178707-do-i-need-a-wallet&a=Swyftx 
), Australia's fastest-growing online crypto exchange is suggesting that all 
crypto holders should immediately purchase an offline wallet like Ledger Nano S 
as soon as they buy crypto because offline storage is superior. 

The CEO argues that other exchanges need to step up to educate users on the 
importance of crypto security. He argues that other exchanges and executives 
need to say this message themselves just like he and his team are doing. They 
have also dedicated blog posts and potions of their website to educating users 
on cryptocurrency storage. 

"Other exchanges are not stressing cold storage options hard enough. Don't get 
me wrong, the technology of exchanges has advanced lightyears since the Mt. Gox 
era, or even where we were when we first started almost 3 years ago. However, 
it's still hard if not impossible to beat offline crypto storage. Crypto 
exchanges need to come out and talk to their communities about this...big 
time." 

Swyftx's Community-Centered Approach to Crypto

Since they started in 2017, Swyftx has: 

    -- Country's Largest Selection: They offer 189 cryptocurrencies which is 
       more than any other exchange in Australia. They have an iOS and 
       Android application as well as over 30,000 users. 

    -- 1,100% Growth: From 2018 to 2019, grew from doing over $10 million in 
       monthly trading volume to $120M in monthly trading volume, a volume 
       they've kept up during the COVID pandemic. Grew from a two-person 
       founding team who were science camp buddies into Australia's fastest-
       growing startup. 

    -- Country's Highest-Rated Exchange: The exchange currently has a 4.9 out 
       of 5-star rating on TrustPilot ( 
https://c212.net/c/link/?t=0&l=en&o=2980729-1&h=2436840550&u=https%3A%2F%2Fwww.trustpilot.com%2Freview%2Fswyftx.com.au&a=TrustPilot 
) 
       with over 600 5-star reviews. Meanwhile, competitors hover around a 
       rating that is roughly 20% less favourable. 

Harper said that Swyftx is more concerned about creating a great product that 
people love over anything else. He said Swyftx is more concerned about loyalty 
than profitability because he believes that by differentiating yourself as a 
trustworthy brand in this space, you're already leagues over other brands with 
a clouded or lukewarm reputation. 

"Swyftx is concerned about creating a company that is profitable, but one that 
does the right thing. Other exchanges have been silent on cold storage and 
using Ledger. They want all of the funds to stay deposited on the exchange. 
However, we know that by doing the right thing and making our users more aware 
of Ledger, we will be building loyalty instead of orchestrating a quick cash 
grab. This will be apparent to our users because they know we have their best 
interest in mind. This is a long-term strategy to build trust with our users." 

Swyftx has even created a guide to help users understand the risks with online 
storage and the benefits of hardware wallets. 

About Swyftx

Swyftx is Australia's most trusted and progressive cryptocurrency trading 
platform. It implements layered security, instant verification, best prices and 
live chat support. In 2019, Swyftx has grown 1100% to over $120M in monthly 
trading volume. Since then, Swyftx has grown to over 30,000 users and is 
planning to go international by 2021. Here is a link to the exchange's website: 
https://swyftx.com.au. 

Contact Details: 
Press@swyftx.com.au

SOURCE Swyftx