The current "traditional cultural education" not only shoulders a special 
mission of the times, but also faces breakthroughs and innovations. Shimao 
keenly perceives that only by deepening and re-mining traditional Chinese 
culture, and trying to invent a new educational concept and model to make it 
integrated into the times and life, can we truly cultivate cultural perception 
as well as inheriting sense of mission among the young generation, to blaze a 
path for cultural education and reshape the cultural confidence, and then carry 
it forward. 

Shimao injects impetus into intangible cultural heritage 

On November 15, 2020, at Shuitingmen, Quzhou, together with the national 
first-level publisher, Fudan University Press, Shimao Photosynthetic Education 
Community, the community education brand of Shimao Group, officially launched 
the second series of "Intangible Cultural Heritage Stories", which once again 
pushed a focus on Chinese intangible cultural heritage education. This first 
launch demonstrated Shimao's innovation and exploration in education for the 
inheritance and development of intangible cultural heritage, and pointed out 
the direction for industry and education counterparts through the precise 
landing of "education plus public welfare", calling on all sectors of society 
to participate in. 

Innovative research builds a bridge for international cultural communication

In 2019, Shimao Photosynthetic Education Community established a collaboration 
team composed of experts, industrial designers, and executive editors, which 
focus on intangible culture inheritance projects with "local characteristics, 
artistic achievements, and scientific value", which allow them to communicate 
in person with inheritors, and eventually formed the first 26-volume 
standardized courses, "Intangible Cultural Heritage Stories". 

Light up social welfare with intangible cultural heritage

On November 15, 2020, at the launch ceremony, Shimao donated the "Intangible 
Cultural Heritage Stories" books to China Social Welfare Foundation, Youth 
Foundation and Intangible Heritage Center of Quzhou Cultural Bureau etc. The 
books will arrive in Wesley International Education and many primary and 
secondary schools in Quzhou, and in 28 primary schools and kindergartens of 7 
provinces, benefiting over 10,000 students.

In November 2019, Shimao Photosynthetic Education Community implemented the 
"One City, One Intangible Cultural Heritage" STEM courses into the "Spectacled 
Brother for children with serious illnesses" project.

Shimao hopes to inspire the innovation of traditional Chinese culture and 
inject vitality into intangible cultural heritage.

SOURCE:  Shimao Group