Poplin Data, a specialist in rich behavioural data solutions has today 
announced the promotion of Chloe Sasson to Chief Executive Officer and the 
appointment of Sidney Minassian and Amit Shah to its Board of Advisors.

"I am thrilled with this appointment and excited to lead our amazing team as we 
continue our mission of helping product and data leaders deliver on the promise 
of growing businesses and enhancing customer experiences with intelligent data 
solutions," said Chloe Sasson, CEO of Poplin Data.

For the past two years Chloe has served as Chief Operating Officer of Poplin 
Data, working closely with co-founders Narbeh Yousefian and Mike Robins to 
operationalise and commercialise the business that has grown strongly from its 
inception in 2016.

"Chloe has worked tirelessly in building our foundations for growth," said 
Narbeh Yousefian, Co-Founder & Director of Poplin Data. "We're fortunate and 
excited to be led by Chloe who in a short period of time has become the soul of 
our company".

Prior to Poplin Data, Chloe has spent the past 20 years in numerous commercial 
roles at Google, Fairfax Media and Fox Interactive Media in Australia and 
Singapore.

Additionally Poplin Data has appointed Sidney Minassian and Amit Shah to its 
Board of Advisors. 

Sidney Minassian has 20 years of experience in founding, leading and growing 
venture-backed technology companies in Australia and the USA. His last company 
Contexti - a big data analytics company was acquired by Versent in 2019. Today, 
Sidney is the Founder of GrowthQ, a strategic advisory & coaching company 
helping tech Founders & CEOs build high-growth businesses.

Amit Shah brings 15 years of experience advising SME's and startups on best 
financial practices for successful growth. He is currently the Founder of The 
Startup Shop providing virtual CFO services, the Treasurer of StartupAus and 
holds multiple private and NFP board positions.

About Poplin Data

Poplin Data enables online-first businesses to deliver on the promise of 
personalisation, attribution and first-party measurement with rich behavioural 
data pipelines.
Partnering with Snowplow Analytics - the world's leading first party data 
delivery platform and working across Amazon Web Services (AWS) and Google Cloud 
Platform (GCP), Poplin Data has delivered solutions for over 50 digital 
business customers across Australia including Catch Group, Finder, Temple and 
Webster and the Australian Broadcasting Corporation.

Learn more at www.poplindata.com   

SOURCE: Poplin Data