Country for PR: China
Contributor: PR Newswire Asia (China)
Thursday, December 03 2020 - 15:16
AsiaNet
Xinhua Silk Road: China's iconic sedan brand Hongqi to launch E-HS9 at Boao event after 6,170-km journey
BEIJING, Dec. 3, 2020 /PRNewswire-AsiaNet/ --

A fleet of nine E-HS9, the latest electric SUV model by Hongqi, hit the road on 
November 15 in northeastern China Changchun city and headed for southern China 
Haikou where it would be officially launched for the market at the upcoming 
2020 Boao Forum for Entrepreneurs on December 4.

The road trip, called the "Hongqi Journey" that runs 6,170km across cities such 
as Beijing, Nanjing and Shanghai, put the new e-vehicle to real-road tests 
through varied road conditions and distinct weather conditions, aiming to boost 
customer confidence as well as brand awareness along the way.

But the new model is itself eye-catching enough. As a new family member and the 
very first luxury e-SUV model of Hongqi, the iconic brand of China's leading 
automaker FAW Group, the E-HS9 is 5,210mm in length with a wheelbase of 
3,110mm, providing full-size luxury and spatial comfort.

One step closer offers further touches of Chinese aesthetic elements, which 
combined with modern technology, flow naturally over the body from front 
grille, headlamps, flag-shaped emblem, waistline to tail lights at the rear.

As the "smart" one, the new E-HS9 presents Hongqi's latest achievements in new 
energy, electrification and smart networking such as one-piece surround screen, 
AR real-scene navigation, smart sensor steering wheel, autopilot system, and L4 
automatic parking.

It is noted that FAW Group announced earlier that 21 new models will be 
launched in the next five years under Hongqi brand with 18 of the 21 new models 
planned be "electric or fuel-electric hybrids" according to FAW Group Chairman 
Xu Liuping.

Hongqi's sales exceeded 100,000 vehicles last year and has set sales targets of 
200,000 cars for 2020.

Sales of Hongqi surpassed 153,000 units in the first 10 months of this year, up 
103 percent year on year despite epidemic impact.  

Hongqi, meaning "red flag" in Chinese, has its vehicles used for parades at 
national celebrations thus features symbolic importance in China's auto 
industry. The first Hongqi car was made in 1958. 

Founded in 1953 in the northeastern city of Changchun, capital of Jilin 
Province, FAW Group is regarded as the cradle of China's auto industry. 

Original link: https://en.imsilkroad.com/p/318011.html


SOURCE: Xinhua Silk Road

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   Caption: Hongqi to launch E-HS9 at Boao event after 6,170-km journey

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   Caption: Hongqi to launch E-HS9 at Boao event after 6,170-km journey

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