Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Thursday, December 03 2020 - 18:03
AsiaNet
Rockwell Automation Reaffirms Commitment to Carbon-Neutrality Through Accelerating Smart, Safe and Sustainable Manufacturing at 29th Automation Fair(R) At Home
SINGAPORE, Dec. 3, 2020 /PRNewswire-AsiaNet/ --

The first hybrid live and virtual Automation Fair At Home saw over 40,000 
participants registered from 146 countries and featured speakers include 
PartnerNetwork(TM) representatives from Cisco, Cytiva, ExxonMobil, Gartner, 
Microsoft, Thermo Fisher Scientific and more 



Rockwell Automation, Inc. (NYSE: ROK) the world's largest company dedicated to 
industrial automation and digital transformation, along with its 
PartnerNetwork(TM), held its 29th signature industry showcase event, Automation 
Fair(R) At Home [ 
https://www.rockwellautomation.com/en-us/company/events/in-person-events/automation-fair.html], 
November 16-20, 2020. Due to the pandemic, the event had been dynamically 
re-imagined as a primarily virtual experience to safeguard customer, partner, 
and employee health and safety, with all content from the event available 
on-demand now until June 2021.

Photo-https://mma.prnewswire.com/media/1346634/Rockwell_Automation.jpg

Logo-https://mma.prnewswire.com/media/1323813/Rockwell_Automation_Logo.jpg

Automation Fair At Home showcases the newest products, solutions, and services 
in industrial automation and digital transformation. Due to the hybrid nature 
of this year's event, attendees across different time zones and geographies had 
access to over 175 engaging educational opportunities and over 90 exhibits, 
through livestreams and on-demand video recordings. The agenda included 
engaging hands-on labs, training sessions focused on the newest hardware and 
software technologies, industry-focused forums, and more.

Commenting on the event, Blake Moret, CEO and Chairman, Rockwell Automation, 
said, "The acquisition of ASEM S.r.l and Kalypso, as well as partnerships with 
Microsoft, PTC, and others, make our ecosystem the best in the industry. This 
partner ecosystem combined with our technology and domain expertise allow us to 
say that there is no one better positioned to add value at the convergence of 
IT, and operational OT technology for our customers. We bring the Connected 
Enterprise to life for customers around the world and across a wide variety of 
industries. And during these times it's especially important to look at the 
ways we increase the resilience, agility, and sustainability of our customers." 

He added, "Sustainability is at the forefront of Rockwell Automation and our 
customers' minds. We are committed to a carbon-neutral future, helping our 
customers achieve their own sustainability goals such as increased energy 
efficiency, recycling to play a role in the circular economy, and renewables." 

This year's Automation Fair At Home drew particular attention to the unique 
challenges facing the sector, with Rockwell Automation making a series of 
announcements aimed at bolstering the resilience, agility and sustainability of 
industrial manufacturers. To help companies innovate faster and more 
sustainability through an integrated digital engagement model, Rockwell 
Automation launched LifecycleIQ Services[ 
https://ir.rockwellautomation.com/press-releases/press-releases-details/2020/Rockwell-Automation-Unleashes-New-Possibilities-for-Industrial-Companies-with-LifecycleIQ-Services/default.aspx], 
and announced the expansion of its cybersecurity certifications and product 
line[ 
https://ir.rockwellautomation.com/press-releases/press-releases-details/2020/Rockwell-Automation-Combats-Industrial-Cyber-Threats-With-New-Security-Certifications-and-Products/default.aspx] 
to combat industrial cyberthreats. The company also announced the acquisition 
of Fiix Inc.[ 
https://ir.rockwellautomation.com/press-releases/press-releases-details/2020/Rockwell-Automation-Acquires-Fiix-Inc.-Cloud-Software-Company-for-Leading-Edge-Maintenance-Solutions/default.aspx] 
in line with its software strategy, to enhance productivity and efficiency 
through maintenance and operational insights.

Scott Wooldridge, President of Asia-Pacific at Rockwell Automation, said, "With 
its rapid urbanisation, growing middle-class population and talent pool, 
Asia-Pacific is already a global manufacturing hub, and the sector continues to 
be one of the region's key growth drivers."

"The Asia-Pacific operations from Rockwell Automation are of strategic interest 
to our global business and we want to partner with established and emerging 
enterprises and industries across all local markets to help them make the 
digital leap; facilitating the region's economic recovery from the pandemic," 
he continued.

Other highlights of the event, also available on-demand, included keynote 
Perspectives into YOUR next, Rockwell Automation Experience virtual tours and 
Bold Conversations panel discussions:

Virtual Tours: The Rockwell Automation Experience

-The Rockwell Automation Experience enables participants to virtually tour 
three newly designed spaces at the Rockwell Automation Milwaukee headquarters: 
Digital Engineering Hall, Digital Thread Experience, and Products & Technology 
Showcase. 
-The Digital Engineering Hall tour features machine design, operations, and 
maintenance, with an end-to-end demonstration of a digital engineering project. 
-The Digital Thread Experience uses a real-world example to help attendees 
visualize moving from siloed operations to a digitally connected enterprise. 
-The Products & Technology Showcase features the latest Rockwell Automation 
innovations in control, information and lifecycle services. After each tour, 
participants can discuss products and technology with Rockwell Automation 
experts.

Bold Conversations

-Beyond updates on industrial automation, a segment of the event was dedicated 
towards tackling broader industry and societal issues, with Rockwell Automation 
executives sharing personal experiences and thought leadership on addressing 
these subjects 
-Topics discussed include: Inclusive Leadership During the Time of the 
Pandemic, Equity in Early STEM Education, Combatting Microaggressions in the 
Workplace, Inclusive Workplaces in a Divisive World, and more.

To attend Automation Fair At Home On-Demand, free online registration is 
required here[ 
https://www.rockwellautomation.com/en-us/company/events/in-person-events/automation-fair.html].


About Rockwell Automation

Rockwell Automation, Inc.[ https://www.rockwellautomation.com/] (NYSE: ROK), is 
a global leader in industrial automation and digital transformation. We connect 
the imaginations of people with the potential of technology to expand what is 
humanly possible, making the world more productive and more sustainable. 
Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs 
approximately 23,000 problem solvers dedicated to our customers in more than 
100 countries. To learn more about how we are bringing The Connected Enterprise 
to life across industrial enterprises, visit www.rockwellautomation.com. 

Automation Fair, Automation Fair At Home and PlantPAx are trademarks of 
Rockwell Automation Inc.

About the Rockwell Automation PartnerNetwork(TM) Program

The Rockwell Automation PartnerNetwork(TM) program offers global manufacturers 
access to a collaborative network of companies mutually focused on developing, 
implementing, and supporting best-in-class solutions to achieve plant-wide 
optimization, improve machine performance, and meet sustainability objectives.

Media contact

Georgina Purdy
Ogilvy 
+65-8870-6755
Georgina.Purdy@ogilvy.com

Source Rockwell Automation

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   Caption: Rockwell Automation Reaffirms Commitment to Carbon-Neutrality 
Through Accelerating Smart, Safe and Sustainable Manufacturing at 29th 
Automation Fair At Home

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