- Comviva to deliver its next-gen real-time analytics platform

    Comviva [https://www.comviva.com/], the global leader in mobility solutions 
and Indosat Ooredoo 
[https://indosatooredoo.com/en/about-indosat/corporate-profile], Indonesia's 
leading mobile operator announced a strategic partnership today.  

    The partnership will help rapidly enhance Indosat's customer first 
marketing capabilities through Comviva's AI based advanced analytics and 
marketing automation solution. The MobiLytix™ Real Time Marketing platform 
[https://www.comviva.com/products-solutions/growth-marketing/mobilytix-suite/] 
will deliver contextual, in-the-moment, omni-channel marketing initiatives to 
enhance customer lifetime value in today's hypercompetitive market.

    MobiLytix™ Real Time Marketing is a powerful, digital real-time marketing 
automation platform with massive scale decisioning, artificial intelligence 
(AI) based complex event processing and multi-channel interaction capabilities 
to help telecom operators transform their Customer Value Management initiatives.

    In a first of its kind, Indosat has also deployed Comviva's MobiLytix™ 
Loyalty and Rewards solution which is an integrated Customer Loyalty & Value 
Management system to actively drive customer loyalty programs. The unified 
Realtime Marketing & Loyalty and Rewards platforms are an industry best 
solution to enhance customer engagement and drive digital transformation.

    Vikram Sinha, Director and Chief Operating Officer, Indosat Ooredoo said, 
"We are delighted to partner with Comviva to deliver contextual marketing 
campaigns and loyalty programs to our 60 million subscribers. In addition to 
improving customer engagement, the solution has immense potential to increase 
revenue through data monetization, with the possibility to rapidly grow our 
digital service offerings. This will support our aim for digital leadership in 
the region."

    Ritesh Singh, Chief Marketing Officer, Indosat Ooredoo said "Our 
partnership with Comviva has enabled us to empower our customers on their 
digital journey, and improve customer satisfaction and retention through 
personalised customer offers and interactions. Not only it enables a better 
experience for our customers, but also helps generate significant incremental 
revenue for Indosat."

    Manoranjan (Mao) Mohapatra, Chief Executive Officer, Comviva said, "Comviva 
has designed its next generation analytics platform MobiLytix™ keeping in mind 
the challenges of its telecom operator partners. We are excited to partner with 
Indosat Ooredoo to support their digital transformation journey and provide 
great experiences for their customers. "

    Comviva's MobiLytix™ Real Time Marketing is a next generation real-time 
interaction management platform that leverages advanced artificial intelligence 
(AI) and Machine Learning algorithms to drive incremental revenue for 
enterprises. The platform utilises real-time transactional data in conjunction 
with a rich unified customer profile to maximize the value of individual 
customers and their micro-moments of interaction with the service provider.

    MobiLytixÔ Loyalty and Rewards is a comprehensive loyalty management 
solution supporting the complete loyalty program lifecycle and reward partner 
ecosystem.

    For further enquiries, please contact:

    Sundeep Mehta
    PR & Corporate Communications
    Comviva Technologies Ltd.
    Email: pr@comviva.com

    Logo: https://mma.prnewswire.com/media/995982/Comviva_Logo.jpg
    Logo: https://mma.prnewswire.com/media/1359783/Indosat_Ooredoo.jpg

    Source: Comviva