Country for PR: United States
Contributor: PR Newswire New York
Tuesday, December 15 2020 - 06:40
AsiaNet
Microsoft and Warner Bros. Pictures Assemble All-Star Team in LeBron James, Bugs Bunny and Xbox to Celebrate Gaming and Coding Education Inspired By The Upcoming Animated, Live-Action Adventure 'Space Jam: A New Legacy'
REDMOND, Wash., Dec. 15, 2020 /PRNewswire-AsiaNet/ --

    -- Fans can submit their best video game ideas and join free coding 
workshops with Microsoft


Microsoft Corp. and Warner Bros. are tipping off an epic partnership, 
celebrating the release of the new movie "Space Jam: A New Legacy," coming in 
2021. The campaign launch teams up Xbox with basketball champion and cultural 
icon LeBron James, Bugs Bunny and the rest of the Looney Tunes Tune Squad to 
amplify coding education and create an original Xbox arcade-style video game 
inspired by the movie.

Video - https://www.youtube.com/watch?v=95zDv5uasoE
Photo - 
https://mma.prnewswire.com/media/1373579/Xbox_Arcade_Style_Video_Game_Contest.jpg

Logo - 
https://mma.prnewswire.com/media/24227/microsoft_corp_logo226_9217jpg.jpg 

As announced on his Instagram ( 
https://c212.net/c/link/?t=0&l=en&o=3010068-1&h=1220036123&u=https%3A%2F%2Fwww.instagram.com%2Fp%2FCIyL0BKgkST%2F&a=Instagram 
), LeBron and Bugs Bunny are on the hunt for the best fan-submitted video game 
ideas. Starting Dec. 14 through Dec. 30, fans aged 14 and up can visit the 
official contest website [ 
https://c212.net/c/link/?t=0&l=en&o=3010068-1&h=127014355&u=https%3A%2F%2Fdjeholdingsdrive.sharepoint.com%2FVolumes%2FSHARED%2FMovies%2520Active%2FSpace%2520Jam%2520-%2520A%2520New%2520Legacy%2FPartners%2FGlobal%2FMicrosoft%2520XBOX%2FCreative%2FPR%2FMS_PR_12012020%2FXbox%2520Contest%2520Assets%2520for%2520Review%2Fxbox.com%2Fspacejamanewlegacy&a=website 
] to review official rules and submit their game ideas. To enter, fans select 
the gaming genre of their choosing using a key image, and then describe the 
game idea in less than 500 words. 

Two winners will have their ideas brought to life in the official "Space Jam: A 
New Legacy" arcade-style video game, available as a Perk for Xbox Game Pass 
Ultimate members in 2021. Winners will also receive the following prizes: their 
names featured in the game credits; an exclusive winner's bundle with signed 
and authenticated LeBron James memorabilia, "Space Jam: A New Legacy" 
merchandise and Nike VIP packs, and a personalized Xbox Series S console; a 
private friends and family screening of the film; and a virtual Microsoft 
coding workshop for their local community. 

To help coders of all ages jump-start their creativity, Microsoft Stores are 
hosting free, one-of-a-kind "Space Jam: A New Legacy"-themed virtual workshops 
[ 
https://c212.net/c/link/?t=0&l=en&o=3010068-1&h=2689740724&u=https%3A%2F%2Fwww.microsoft.com%2Fen-us%2Fstore%2Fworkshops-training-and-events%2Fspace-jam-a-new-legacy&a=hosting+free%2C+one-of-a-kind+%22Space+Jam%3A+A+New+Legacy%22-themed+virtual+workshops 
]on video game creation. Students will build a playable prototype of a video 
game using block-based coding on the MakeCode Arcade platform, while learning 
about the professional skills and STEAM careers involved in game design. 
Additional resources and other free workshops that teach new skills and keep 
kids entertained this holiday season can be found on the microsoft.com virtual 
student workshop page [ 
https://c212.net/c/link/?t=0&l=en&o=3010068-1&h=1434627843&u=https%3A%2F%2Fnam12.safelinks.protection.outlook.com%2F%3Furl%3Dhttps%253A%252F%252Fwww.microsoft.com%252Fen-us%252Fstore%252Fworkshops-training-and-events%252Fstudents%26data%3D04%257C01%257CCourtney.Lecuyer%2540assemblyinc.com%257Cdef92f65dd194258f79908d8957a6841%257Cb824bfb3918e43c2bb1cdcc1ba40a82b%257C0%257C0%257C637423700344022970%257CUnknown%257CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%253D%257C1000%26sdata%3Dj1X0NX64vuG4NdAuyBXhinXuPDtp1MxEJlroEv8hQDA%253D%26reserved%3D0&a=microsoft.com+virtual+student+workshop+page 
].  

There are also two film-themed Microsoft Learn lessons [ 
https://c212.net/c/link/?t=0&l=en&o=3010068-1&h=421189182&u=https%3A%2F%2Faka.ms%2FLearnWithDrG%2FSpaceJam&a=Microsoft+Learn%C2%A0lessons 
], targeting more experienced coders, older teens, high school and college-aged 
students, and adults, that focus on how to use player stats to make real-time 
decisions in the middle of a game. The first lesson includes predicting 
efficiency ratings with machine learning and Visual Studio Code, [ 
https://c212.net/c/link/?t=0&l=en&o=3010068-1&h=1043386123&u=https%3A%2F%2Fcode.visualstudio.com%2Flearntocode&a=Visual+Studio+Code%2C 
] using data from human and Tune Squad basketball players. The second lesson 
includes building a web app that uses additional machine learning models in 
real time to help a coach decide who needs a water break and who should be put 
in the game to yield the highest likelihood of winning. 

The video game contest, coding workshops and lessons align with Microsoft's 
greater skilling initiative [ 
https://c212.net/c/link/?t=0&l=en&o=3010068-1&h=129617691&u=https%3A%2F%2Fnews.microsoft.com%2Fskills%2F&a=skilling+initiative 
], which aims at helping 25 million people - including those from 
underrepresented populations [ 
https://c212.net/c/link/?t=0&l=en&o=3010068-1&h=301773887&u=https%3A%2F%2Fwww.microsoft.com%2Fen-us%2Fcorporate-responsibility%2Fskills-employability&a=including+those+from+underrepresented+populations 
] - acquire new digital skills and apply them to their passions. 

ABOUT SPACE JAM: A NEW LEGACY
Welcome to the Jam! Basketball champion and cultural icon LeBron James goes on 
an epic adventure alongside timeless Tune Bugs Bunny with the 
animated/live-action event "Space Jam: A New Legacy," from director Malcolm D. 
Lee and an innovative filmmaking team including Ryan Coogler and Maverick 
Carter. This transformational journey is a manic mashup of two worlds that 
reveals just how far some parents will go to connect with their kids. When 
LeBron and his young son Dom are trapped in a digital space by a rogue A.I., 
LeBron must get them home safe by leading Bugs, Lola Bunny and the whole gang 
of notoriously undisciplined Looney Tunes to victory over the A.I.'s digitized 
champions on the court: a powered-up roster of basketball stars as you've never 
seen them before. It's Tunes versus Goons in the highest-stakes challenge of 
his life, that will redefine LeBron's bond with his son and shine a light on 
the power of being yourself. The ready-for-action Tunes destroy convention, 
supercharge their unique talents and surprise even "King" James by playing the 
game their own way. 

ABOUT MICROSOFT
Microsoft (Nasdaq "MSFT" @microsoft) enables digital transformation for the era 
of an intelligent cloud and an intelligent edge. Its mission is to empower 
every person and every organization on the planet to achieve more.


SOURCE  Microsoft Corporation 


CONTACT: Assembly PR for Xbox, xboxpress@assemblyinc.com ; Warner Bros. 
Pictures, Camille Smith, 
Camille.smith@warnerbros.com / Note to editors: For more information, news and 
perspectives from Microsoft, please visit the Microsoft News Center at 
http://news.microsoft.com. Web links, telephone numbers and titles were correct 
at time of publication, but may have changed. For additional assistance, 
journalists and analysts may contact Microsoft's Rapid Response Team or other 
appropriate contacts listed at 
http://news.microsoft.com/microsoft-public-relations-contacts.

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