-Exemplary designs prioritize functionality, appeal, and value at ASSA ABLOY. 
The Group is setting the bar for hardware that gives commercial designers an 
unprecedented range of options. 

ASSA ABLOY's ambitious growth strategy is rooted in an uncompromising 
commitment to delivering new and innovative products. The Group has been 
investing in research and development. Its ten design centers across Asia 
Pacific are driving innovation across its flagship products, including security 
locks, fire doors, architectural hardware, and smart solutions. 

Driven by design-to-value

"Our industrial design is dictated by a design-to-value approach," says Henry 
Lee, industrial design director at ASSA ABLOY Opening Solutions APAC. "We are 
dedicated to building the best possible solutions for our customers. Our top 
priority remains to deliver products that provide the greatest total value over 
their entire life cycle."

Adds Lee, "Our product management teams also ensure each range is consistent, 
true to our brand promise, and upholds ASSA ABLOY's unwavering quality 
guarantee."

The 2020 Good Design Award

The success of ASSA ABLOY's design-to-value approach and seamless product 
development is evident in its award-winning Lockwood Brass Core range of 
commercial door handles. The leading brand won the 2020 Good Design Award, one 
of Australia's most prestigious awards for design and innovation. Launched in 
October 2019, the range comprises 24 stylish designs that break the commercial 
door hardware paradigm. Hardware for commercial spaces like schools, public 
buildings, and care facilities typically prioritize function and compliance 
over style. 

Malila Gabuardi, product manager from ASSA ABLOY Opening Solutions Australia 
shares, "The Lockwood Brass Core range now empowers architects to align door 
levers with architectural intent to create attractive, inclusive spaces that 
optimize user experience. In addition to its sleek, timeless designs, the range 
has one of the largest selections of AS1428.1 compliant levers for access and 
mobility standards in Australia." 

Lauded by architects for its refreshing variety of designs, the lucrative range 
has already secured several high profile projects, including more than 2,700 
doors across the Queen & Collins office project in Melbourne, a retirement and 
aged care facility in Mount Eliza, The Ribbon Hotel in Sydney, and The Mutual 
Bank's new head office in East Maitland. A further 5,000 doors are currently in 
the pipeline. 

The award-winning Lockwood Brass Core range is a testament to ASSA ABLOY's 
commitment to creating energy-efficient products that create uncompromising 
value for customers. 

SOURCE:ASSA ABLOY Asia Pacific