Country for PR: United States
Contributor: PR Newswire New York
Tuesday, December 15 2020 - 13:00
AsiaNet
Dole Packaged Foods Launches Heartfelt #UnstuffedBears initiative in Asia Pacific to Change Harsh Reality of Childhood Hunger
SINGAPORE, Dec. 15, 2020 /PRNewswire-AsiaNet/--

-- With 1 in 5 children worldwide expected to go hungry this Christmas, Dole 
continues to activate on "The Dole Promise" with charitable campaign centered 
on a childhood icon: teddy bears

This holiday season, it is estimated that one in five children may go hungry 
across the globe -- a startling statistic made even graver due to the 
pandemic's impact. With this harsh reality in mind, Dole Packaged Foods today 
announced the #UnstuffedBears ( 
https://c212.net/c/link/?t=0&l=en&o=3010702-1&h=471613059&u=https%3A%2F%2Fyoutu.be%2FQfGGEOEC9Oo&a=%23UnstuffedBears 
)campaign, an effort to drive awareness of the growing hunger gap, raise funds 
and donate nutritional foods that will help families in need this season. This 
is a key action in the brand's commitment to "The Dole Promise" of providing 
access to sustainable nutrition for 1 billion people by 2025.

Photo - 
https://mma.prnewswire.com/media/1374093/Dole_Packaged_Foods_Unstuffed_Bears_Initiative.jpg

Video - https://www.youtube.com/watch?v=QfGGEOEC9Oo
Logo - https://mma.prnewswire.com/media/152677/dole_packaged_foods_logo.jpg 


"We're grateful for the support of our partners without whom we would not be 
able to make a real difference. With so many children facing hunger over the 
holidays, this campaign will make a difference in spreading much-needed 
awareness and support. Every child deserves to be food secure, and our goal is 
to do our part in making that a reality this holiday season," said Aashim 
Malhotra, VP and MD, Dole Packaged Foods (APAC).

The campaign comes to life through impactful imagery of a universal childhood 
icon: the teddy bear and will reach consumers through online video, display, 
and social media throughout the holiday season. The campaign will encourage 
consumers to help stuff the bear through donations at  
www.DoleUnstuffedBears.com benefiting charities in various markets in the 
region.

Dole will also support the charities involved. For every dollar you donate to 
the charity, Dole will contribute an equivalent value in product.

Five bears are featured in the campaign with four bears depicted with an 
abundance of delicious foods and the plump bellies we have come to love. 
However, one bear appears hungry, with no food and alone on the stairs with an 
"unstuffed" tummy to show the impact hunger can have on a child. But with the 
campaign's support, and Dole's partnership with various charities depending on 
the market, consumers can help to feed these #UnstuffedBears--and in turn 
children in need--to make a significant impact this holiday season.

The #UnstuffedBears campaign -- is one of many Actions the brand has planned in 
support of "The Dole Promise," which was introduced in July of this year and 
aims to bring interdependent prosperity to people and the planet. 

To see the full details of "The Dole Promise", visit www.sunshineforall.com and 
download "The Dole Promise" here ( 
https://c212.net/c/link/?t=0&l=en&o=3010702-1&h=3257017231&u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttps%253A%252F%252Fassets.ctfassets.net%252Fb8undcd1e9w8%252F3KjulJMAm5Uk63vfQeiUoB%252Fd908814e820c96f0b01672c59b0a6df7%252FThe_Dole_Promise.pdf%26esheet%3D52243149%26newsitemid%3D20200630005347%26lan%3Den-US%26anchor%3Dhere%26index%3D7%26md5%3D6ec4020d3885b7da9f95272559470f76&a=here 
).

About The Dole Promise 
In June 2020 Dole announced The Dole Promise ( 
https://c212.net/c/link/?t=0&l=en&o=3010702-1&h=1700246333&u=https%3A%2F%2Fwww.businesswire.com%2Fnews%2Fhome%2F20200630005347%2Fen%2FDole-Announces-its-Promises-Bringing-Interdependent-Prosperity-to-People-and-the-Planet&a=The+Dole+Promise 
), with its three pillars around nutrition, sustainability and the creation of 
shared value.

Better for People: Access to sustainable nutrition for 1 billion people by 
2025, moving towards zero processed sugar in all Dole products by 2025.

Better for Planet: zero fruit loss from Dole farms to markets by 2025, zero 
fossil-based plastic packaging by 2025. net zero carbon emissions in Dole 
operations by 2030.

Better for all Stakeholders: Dole will continue to positively impact all 
farmers, communities and people working for Dole – through its commitment to 
equal opportunity, living wages, and an ever-increasing level of safety, 
nutrition, and wellbeing. The company also seeks to advance human rights within 
the direct operations and supply chains by building a culture of transparency 
and accountability. The company also aims for a 50% increase in the value of 
its business by 2025.
 
SOURCE: Dole Packaged Foods, LLC 

CONTACT:  Melissa Vigue
          mvigue@peppercomm.com
Translations

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