SafeToNet Limited, one of the leading forces in child online safety, announces 
the acquisition of USA-headquartered Content Watch Holdings, Inc., the 
organisation that owns Net Nanny, one of the world's best known and most 
influential parental controls companies.

Given Net Nanny's status as a household name in the US and Asia-Pacific, this 
acquisition enhances SafeToNet's position as one of the world's leading safety 
tech companies.  The price of the deal has not been revealed; however, the move 
is part of SafeToNet's preparatory plans for a Series B investment round in 
early 2021 which will accelerate its already rapid international expansion. 

Since its launch in 2017, UK-headquartered SafeToNet has a become a respected 
authority in cyber safety. The award-winning SafeToNet app includes an 
AI-powered safeguarding keyboard that automatically contextualises messages 
being sent. The technology, which fully protects the privacy rights of a child, 
detects and filters threats such as bullying, sextortion, abuse and 
aggression.  Combined with the Net Nanny technology, the AI will automatically 
block an app, a camera or even lock a phone if the software detects an 
immediate risk to a child.

This merger will significantly strengthen SafeToNet's US presence and not least 
in the education market where it will deploy a derivative of its safeguarding 
keyboard onto the technology used by schools across the country. 

Richard Pursey, Group CEO of SafeToNet [https://www.safetonet.com/] said: "We 
are delighted to have joined forces with Net Nanny. It is probably the best 
known parental controls company in the world and is renowned for its use of 
deep tech and AI to filter harmful web content. By bringing our two products 
together, we will significantly enhance the safety of children online."

Frank Fox, CEO of SafeToNet Americas said: "We have been in discussions with 
Net Nanny's leadership team for a while and rate them very highly. We share a 
common vision on how children should be kept safe online. We both believe that 
respecting a child's rights to privacy is key to the safeguarding landscape." 

Joey Thompson, CEO of Content Watch said: "SafeToNet's approach to online 
safety stands out in the industry. Their real-time video threat-detection 
technology is world leading.. This merger marks a significant moment in online 
safety and we can't wait to get started." 

Source: SafeToNet