The first automotive winter testing festival opened Thursday in Heihe, 
northeast China's Heilongjiang Province, aiming to boost the development of the 
city's automotive testing industry.

During the three-month festival, Heihe plans to hold eight series of activities 
such as CCPC snow race, driving competitions in city streets, and Porsche 
self-driving experience.

Before the mass production, automobiles need to have test drives in areas with 
extreme weather to ensure the exceptional quality, drivability and safety, 
which brings opportunities for Heihe, a city located in China's high-latitude 
and high-cold area.

In recent years, Heihe has taken the development of automotive testing industry 
as an important task to strengthen the city's ice and snow industry. After 
years of development, Heihe has attracted eight winter testing enterprises and 
three national-level automobile inspection and testing institutions. 24 
automobile enterprises have established their exclusive winter testing centers 
in Heihe, with the winter testing runs accounting for more than 80 percent of 
the total in China.

By hosting the winter testing festival, Heihe is confident to create a 
world-class environment for automotive testing enterprises, R&D and testing 
institutions to better develop in Heihe, said Mali, party chief of Heihe.

Heihe has abundant automotive winter testing resources, complete transportation 
system and superior service guarantees. The China Association of Automobile 
Manufacturers (CAAM) will provide Heihe with more powerful and effective 
services in terms of information services, standard setting and industry 
self-discipline, according to Yu Guang, chief expert of CAAM.

With a unique geographical location, good natural resources, sincere humanistic 
environment and perfect urban functions, Heihe will continue to provide strong 
guarantees for auto enterprises to obtain winter testing parameters, said Li 
Debin, chief quality engineer of JAC Group.

At the opening ceremony, Zong Huanping, executive deputy director of the Xinhua 
News Agency's National Brands Project Office, announced that the automotive 
winter testing industry in Heihe was successfully included in the Xinhua News 
Agency's National Brands Project.

In the future, the National Brand Project will rely on its rich media 
resources, strong communication channels and high-end think tanks, to provide 
brand promotion services for Heihe and further expand the brand influence and 
social effect of Heihe's automotive winter testing industry.

Original link: https://en.imsilkroad.com/p/318226.html

SOURCE: Xinhua Silk Road

Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=379983

   Caption: First automotive winter testing festival opened in NE. China's Heihe