- Partnership to support Ooredoo Postpaid, Prepaid and Fixed Line Services 
campaign programs 

    Comviva[https://www.comviva.com/], the global leader in mobility solutions 
today announced its strategic partnership with Ooredoo 
Kuwait[https://www.ooredoo.com.kw/portal/en/index]. As part of this Data 
Science and Managed CVM engagement, Comviva will support Ooredoo Kuwait deliver 
contextual customer campaigns with MobiLytix™ Real Time Marketing[ 
https://www.comviva.com/products-solutions/growth-marketing/mobilytix-real-time-marketing/], 
a Machine Learning driven digital omni-channel marketing automation platform. 
The solution uses advanced analytics and leading real-time technology that 
enables telecom operators to fully leverage "micro moments" of engagement with 
their customers to build customer life-time value. The Machine Learning models 
improve decisioning quality to drive customer experience, reduce churn and 
boost the operator's revenue.

    Tapan Tripathi, Chief Marketing Officer, Ooredoo Kuwait, said, "Currently, 
a key focus area for us is the convergence of digital and analytics. We are 
looking forward to build this capability with Comviva, by leveraging its data 
science and managed CVM capabilities. Their Machine Learning driven solution 
along with the Managed CVM engagement will help us differentiate from the 
competition."

    Manoranjan (Mao) Mohapatra, Chief Executive Officer at Comviva, said, 
"Globally, to keep pace with demands of customers, Organizations are 
increasingly leveraging digital technologies to offer seamless and omni-channel 
experience to their customers. Customer Value Management, coupled with advanced 
analytics is fast evolving and our industry experience, along with services 
that complement technology solutions sets us apart. This strategic partnership 
will enable Ooredoo Kuwait to provide an optimal experience for existing 
customers, while driving business opportunities."

   Nirmal Upreti, Senior Director, Prepaid Marketing at Ooredoo Kuwait, said, 
"We are delighted to extend our partnership with Comviva, to deliver our data 
science program using advanced analytics to build consumer insights that 
support our aim for digital leadership in the region. The partnership will 
allow Ooredoo to build a set of capabilities that empower our consumers on 
their digital journey, enabled by machine learning analytics."

    Ramy Moselhy, Senior Vice President and Head of MENA Region at Comviva, 
said, "Enabling our clients to execute actionable customer insights has always 
been our top priority. We are confident that our Managed CVM and Data Science 
services supported by our next generation real-time platform that leverages 
advanced artificial intelligence (AI) and Machine Learning algorithms will 
drive incremental revenue for Ooredoo Kuwait and improve customer experience." 

    Comviva's MobiLytix™ is a next generation Real-time Interaction Management 
platform that leverages advanced artificial intelligence (AI) and Machine 
Learning algorithms to drive incremental revenue for enterprises. It delivers 
AI driven contextual insights that provide customers the "next best offer" in 
real-time and at scale. The AI-driven platform leverages real-time 
transactional data in conjunction with a rich unified customer profile to build 
customer life-time value. MobiLytix™ enables service providers to maximize the 
value of individual customers and their micro-moments of interaction using 
advanced machine learning analytics and contextual real-time decisioning.

    For further enquiries, please contact:
    Sundeep Mehta
    Comviva Technologies Ltd.
    Email: pr@comviva.com

    Logo: https://mma.prnewswire.com/media/995982/Comviva_Logo.jpg 



    Source: Comviva