-- The investment accelerates Syndigo's global growth and service offerings, 
ushering in the future of unified commerce software 

Syndigo ( 
https://c212.net/c/link/?t=0&l=en&o=3014083-1&h=845792296&u=http%3A%2F%2Fwww.syndigo.com%2F&a=Syndigo 
), a leading provider of a software-as-a-service platform for product 
information management and syndication, today announced a growth equity 
partnership with Summit Partners ( 
https://c212.net/c/link/?t=0&l=en&o=3014083-1&h=1675498549&u=http%3A%2F%2Fwww.summitpartners.com%2F&a=Summit+Partners 
) ("Summit"), a global alternative investment firm. Existing investor, The 
Jordan Company ( 
https://c212.net/c/link/?t=0&l=en&o=3014083-1&h=1187602242&u=https%3A%2F%2Fwww.thejordancompany.com%2F&a=The+Jordan+Company 
) ("TJC"), a New York-based private investment firm, participated in the round. 
The investment will support Syndigo's continued growth and global expansion, 
allowing the company to better serve its network of retailer, manufacturer and 
distributor clients. 

Logo - https://mma.prnewswire.com/media/811698/Syndigo_Logo.jpg 

In today's world of omnichannel global commerce, the demand for product 
information and content that is consistent across the physical and digital 
shelf is significant and growing rapidly. Constantly elevating consumer 
expectations puts pressure on brands and retailers to deliver consistent, 
shopper-centric experiences across online, offline, mobile, social media and 
hybrid channels. Syndigo's leading SaaS platform, The Content Experience Hub 
(CXH), forms a critical link designed to enable seamless collaboration across 
channels and among thousands of the world's largest brands and retailers. 
Today, Syndigo serves more than 12,000 manufacturers and 1,750 retailers and 
distributors across North America, Latin America and Europe. In 2020, Syndigo 
added over 1,500 new clients to their portfolio. 

"Syndigo's vision is simple: to enable commerce globally. Brands and retailers 
are experiencing unprecedented demand for product information and transparency 
-- and our clients who use Enhanced Content on their product pages experienced 
more than $1 billion in incremental cart value ( 
https://c212.net/c/link/?t=0&l=en&o=3014083-1&h=62157435&u=https%3A%2F%2Fwww.syndigo.com%2Fblog%2Fecommerce%2Fenhanced-content-drives-black-friday-cyber-monday%2F&a=%241+billion+in+incremental+cart+value 
) over this year's Cyber Weekend," said Paul Salay, CEO of Syndigo. "We are 
excited to bring together the extensive technology and software experience of 
our new partners at Summit with The Jordan Company's experience with the 
Syndigo team. We are confident that this new partnership will accelerate 
Syndigo's growth and our goal to enable commerce in even more innovative ways 
on a global scale." 

Summit Partners has a long history of investing in and supporting the growth of 
leading software and consumer businesses, including backing more than 30 
companies at the intersection of commerce and technology. As a growth-focused 
investor, Summit works collaboratively with management teams, offering 
specialized resources designed to leverage experience and perspectives critical 
to growth companies. 

"We believe Syndigo offers one of the most advanced and scalable solutions in 
the industry," said Peter Rottier, a Managing Director at Summit Partners, who 
has joined the Syndigo Board of Directors. "The Company's software offers an 
end-to-end solution designed to support the delivery of complete and verified 
product content and address the needs of brands, retailers and the 
ever-increasing expectations of the consumers that they serve. We are thrilled 
to collaborate with the Syndigo management team and The Jordan Company in this 
next phase of growth." 

"Syndigo has experienced significant growth since our initial investment by 
demonstrating a consistent commitment to its clients through investment, 
innovation and support," said Eion Hu, Partner of The Jordan Company. "The 
addition of Summit Partners provides Syndigo with tremendous perspective and 
resources to drive even greater client productivity and growth. We look forward 
to continuing our partnership with Syndigo and its customers." 

About Syndigo 
Syndigo enables commerce by supporting the efficient transfer of product 
information through its network of brands and their customers. The company 
provides descriptive product and nutritional information, images and other 
digital media, powered by deep analytics to empower engaging brand experiences 
online and in store. Through Syndigo's integrated platform, Content Experience 
Hub, clients can publish, manage, syndicate and audit product content across 
the largest trading network of brands and recipients in the world. 

Syndigo serves more than 12,000 manufacturers and 1,750 retailers and 
distributors globally in many important consumer industries including grocery, 
foodservice, hardlines, home improvement/DIY, pet, health and beauty, 
automotive, apparel, and healthcare products. 

About Summit Partners 
Founded in 1984, Summit Partners is a global alternative investment firm that 
is currently managing more than $23 billion in capital dedicated to growth 
equity, fixed income and public equity opportunities. Summit invests across 
growth sectors of the economy and has invested in more than 500 companies in 
technology, healthcare and other growth industries. These companies have 
completed more than 160 public equity offerings, and more than 200 have been 
acquired through strategic mergers and sales. Summit has partnered with more 
than two dozen companies across the e-commerce and consumer ( 
https://c212.net/c/link/?t=0&l=en&o=3014083-1&h=1947622551&u=https%3A%2F%2Finterests.summitpartners.com%2Fwhats-fueling-growth-in-the-ecommerce-ecosystem-four-key-trends%2F&a=e-commerce+and+consumer 
) landscape, including Brooklinen, Klaviyo, Philz Coffee, Quay Eyewear, 
Reverb.com, Sezane, TinyPrints, VeriShip, MercuryGate, and vente-privee.com. 
Summit maintains offices in North America and Europe and invests in companies 
around the world. For more information, please see www.summitpartners.com or 
follow on LinkedIn ( 
https://c212.net/c/link/?t=0&l=en&o=3014083-1&h=971205000&u=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsummit-partners%2F&a=LinkedIn 
). 

About The Jordan Company 
TJC (www.thejordancompany.com), founded in 1982, is a middle-market private 
equity firm that has managed funds with original capital commitments in excess 
of $11 billion since 1987 and a 38-year track record of investing in and 
contributing to the growth of many businesses across a wide range of industries 
including Industrials, Transportation & Logistics, Healthcare & Consumer, and 
Telecom, Technology & Utilities. The senior investment team has been investing 
together for over 20 years and is supported by the Operations Management Group, 
which was established in 1988 to initiate and support operational improvements 
in portfolio companies. Headquartered in New York, TJC also has an office in 
Chicago. 

In the United States of America, Summit Partners operates as an SEC-registered 
investment advisor. In the United Kingdom, this document is issued by Summit 
Partners LLP, a firm authorized and regulated by the Financial Conduct 
Authority. Summit Partners LLP is a limited liability partnership registered in 
England and Wales with registered number OC388179 and its registered office is 
at 11-12 Hanover Square, London, W1S 1JJ, UK. This document is intended solely 
to provide information regarding Summit Partners' potential financing 
capabilities for prospective portfolio companies. 

SOURCE Syndigo

CONTACT: Media/Press Contact: Alexis Marina Vozza, 
Alexis@GebenCommunication.com, +1-614-300-5017