Country for PR: United Kingdom
Contributor: PR Newswire Europe
Thursday, December 17 2020 - 00:03
AsiaNet
The Macallan Red Collection Takes Off With A Flying Start At The Macallan Boutique By Le Clos With Over USD $2 Million In Sales
DUBAI, UAE, Dec. 16, 2020 /PRNewswire-AsiaNet/ --

- Le Clos at Dubai International airport (DXB) celebrates a remarkable launch 
of The Macallan Red Collection generating over USD $2 million 
 
- Eclipsing all other launch campaigns in Le Clos' history

The Macallan and Le Clos have partnered to unveil The Red Collection at The 
Macallan Boutique by Le Clos, re-enforcing its standing as one of the leading 
global retailers of The Macallan. Sales generated during the launch exceeded 
USD $2 million, with international and Dubai based collectors securing their 
allocations within hours of the global unveiling.

To view the Multimedia News Release, please click: 
https://www.multivu.com/players/uk/8829251-macallan-red-collection-takes-off/.

The Macallan Boutique by Le Clos, has continued operations during all phases of 
the pandemic. They saw the need to change quickly, to have a stronger digital 
focus in order to service customers where possible through an online version of 
the boutique (http://www.leclos.net/themacallan). Through the online boutique 
and direct marketing campaigns, Le Clos and The Macallan have continued to 
deliver outstanding sales results during an immensely challenging period. 

Jeremy Speirs, Regional Managing Director for Edrington Global Travel Retail 
commented: "Having curated such a remarkable range of whiskies for The Red 
Collection, it's fitting that Le Clos is one of a few select retailers bringing 
its story to life at launch in The Macallan Boutiques. With its unrivalled 
understanding of the luxury spirits consumer and track-record in providing a 
launchpad for some of The Macallan's most premium and sought-after expressions, 
Le Clos has become a true authority on the brand, and its stores a go-to 
destination."

Ben Odgers, General Manager for Le Clos added: "During these unprecedented 
times to achieve such outstanding sales is a testament to the exclusiveness of 
the Red Collection, our partnership with The Macallan and the ongoing loyalty 
and support from our customers. Our collaboration with The Macallan and mutual 
commitment to innovation has enabled The Macallan Boutique by Le Clos to be one 
of the go-to locations globally for The Macallan collectors and whisky 
connoisseurs."

At the heart of The Red Collection is The Macallan 40 Years Old, The Macallan 
50 Years Old and The Macallan 60 Years Old which are the oldest ongoing 
expressions ever offered by The Macallan. They will be joined on occasion by 
high aged guest releases, commencing with The Macallan 71 Years Old, The 
Macallan 74 Years Old and The Macallan 78 Years Old. These incredibly rare 
single malts are among the world's oldest Scotch whiskies, with The Macallan 74 
Years Old and The Macallan 78 Years Old being the oldest bottlings ever 
released by the brand. 

The exclusive launch is the latest chapter in the long-standing award-winning 
partnership between The Macallan and Le Clos, and customers around the world 
can view the Red Collection and The Macallan portfolio at 
http://www.leclos.net/themacallan.

Video - https://mma.prnewswire.com/media/1387175/Le_Clos_The_Macallan_Video.mp4 
Photo - https://mma.prnewswire.com/media/1385204/The_Macallan_Red_Collection.jpg

Source: Le Clos and The Macallan
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